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6 Things I Learned by Being a Facebook Business Page Failure

Written by Anne McAuley Lopez on . Posted in Content Marketing, Social Media

I’ve been trying to delete my Facebook business page but I haven’t pulled the plug yet and here’s why. I was a Facebook failure.

Like a lot of people, I was frustrated that posts weren’t being seen and that I wasn’t getting leads from Facebook. What I really needed was to be more engaging to connect with my target audience. Once I realized Facebook is a place to network and not a place for leads (at least not as a primary focus), I decided not to kill my page.

Here are six things I learned by being a Facebook business page failure.

  1. Don’t sell on the personal profile. This is more of a pet peeve than a lesson learned from my own experience. While it’s okay to comment and tag your business on your personal profile, don’t sell on your personal profile. Not only will you alienate friends and family, Facebook will shut you down.
  2. Know your target client. I don’t mean you sit around and hold hands singing Kumbaya. I mean you need to know who you want to reach. As soon as I figured that out, my social media focus changed. Facebook was no longer the only platform on which I engaged; I began using other social networks and engaged differently on Facebook. I participated in groups and even created my own. Before I could blink, I had over 100 people in my Blogging Badass Facebook group and more engagement on my business page than I had seen in months. And I was actually spending less time on Facebook.
  3. You want to use Facebook to generate leads. Everyone loves a pipeline of leads but Facebook isn’t a lead generator. I changed my Facebook strategy in favor of LinkedIn. The reason? My ideal clients include other businesses and professionals who are likely networking on LinkedIn, not Facebook. They go to Facebook to see their family, not make business contacts.
  4. You’re too focused on why people unliked your page. Two words for people who unlike your page: who cares. I used to ponder why someone would unlike my page and even tried to figure out who they were. It really doesn’t matter. In fact, I think it’s more focused now than ever.  
  5. You aren’t engaging in your own or anyone else’s groups. If you’re too focused on yourself, you’re not connecting with others. Once I engaged my audience by asking and answering more questions on my page and in groups, I experienced a shift. Facebook isn’t about me, it’s about engaging and connecting to the audience whether that’s on my own pages and groups or those of others. I recommend a combination of both.
  6. You’re all words, no graphics. As a writer, I want to share my words but I never thought about graphics until my Facebook engagement was next to nothing. Graphics were foreign to me until I started watching my blogger friends’ pages and saw they were using graphics to engage their audience! I finally bit the bullet and learned how to use Canva to create simple images for my blogs and social media. Guess what? Engagement on the Blogging Badass Facebook business page and in the Blogging Badass Facebook group are higher than ever!

While I still have days when I want to delete my Facebook business page, it’s not a constant nagging feeling. I’ve found ways to engage my audience and connect with my target clients. It’s good to not be a Facebook failure any more!

If you’re not sure which social media sites are right for you, call me at 480-206-6452 or email anne@bloggingbadass.com to schedule a Getting Started Session today.

LinkedIn for business

Linkedin for Business

Written by Anne McAuley Lopez on . Posted in Social Media, Solopreneur Ideas

In 2005 I was in corporate America, working at a computer analyzing data. It wasn’t exciting work but I loved my colleagues and the corporate culture. A co-worker kept sending me a request to join him on a new website – at least new to me – called LinkedIn. After talking to other colleagues, we all decided to create accounts. It was until 2010 when I was laid off that I began to see the power of LinkedIn for business and career.

When I got laid off, we were given a to do list that included updating our LinkedIn profiles and developing a personal brand online.

Long story short, I didn’t find a new job.

I found a new career as a freelance writer and I’ve used LinkedIn for business development.

LinkedIn isn’t for everyone.

Know your target market.

LinkedIn is a great social media platform if …. You’re seeking to connect with other professionals. For me, that’s easy. I am connecting with small to medium size businesses who have a need for content.

Tips for Using LinkedIn for Business

  1. Is this the right social media site for you or your business?
  2. Complete your profile to 100%. **Include a photo — you’re 14 times more likely to be found on LinkedIn with a photo.
  3. Ask for recommendations
  4. Give recommendations
  5. Post updates (statuses)
  6. Comment and share the updates from others in your network
  7. Connect with 500+ people
  8. Keep updating your profile
  9. Target companies or people with whom you want to work
  10. Connect with the right people, not just anyone.

You do all of these things to stay in front of your connections so when they need someone with your expertise, they call you and not your competitor.

Those are the basics about using LinkedIn for business. Now let’s dig in.

At the end of last year my social media was a bit stale. I wasn’t getting results so I decided with switch things up. I found an article on Co-Schedule about The Best Times to Post on Social Media. I scheduled my social media posts according to their plan.

For one month I tracked my progress and the results surprised me.

  • Connections increased by 10
  • Followers increased by 13
  • 3 new leads for clients

Honestly, these were better results than I had anticipated!

(Read more about My Experiment on the Best Times to Post on Social Media.)

Since then I’ve kept on this schedule and continue to see results. I landed my biggest blogging client to date. Here’s what’s interesting — We weren’t even connected on LinkedIn at the time he contacted me! He has a premium account so he can see everyone on LinkedIn. I only have a basic account.

What happens when you’re posting, liking, commenting, and sharing on LinkedIn is that you’re seen by not only your network of 500+ people, you’re seen by the networks of others whose content you’re liking and sharing.

If you’re looking to grow your business using LinkedIn…

  • Consistent effort
  • Relevant content
  • Don’t be selfish especially when it comes to giving recommendations and sharing other people’s content.

For a limited time, I am offering a 30 minute LinkedIn Review for $49 includes recording of our call. Get started by clicking the schedule button on this page. 

Is your social media strategy like throwing spaghetti at the wall?

Written by Anne McAuley Lopez on . Posted in Social Media

social media strategyWhen I started my business in 2010, social media was relatively new for business marketing. We thought we knew what we were doing; by today’s standards we were just throwing spaghetti at the wall to see what stuck. There wasn’t a plan except to have a social media presence.

Today businesses need to have a clearly defined target market, marketing plan, and social media strategy. Without these, you’re still throwing spaghetti at the wall.

As I grow my social media consulting services, I have observed:

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com