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How to Write a Blog Post

Written by Anne McAuley on . Posted in Blog Post Ideas

Are you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post:

  1. Select a topic. Select a blog post idea your readers will love. Answer a question your clients and prospects are asking about your business or industry. Take a new spin on an old idea. Just don’t clog your post with an array of ideas. Stay focused. If you find your have multiple ideas, create a series of blog posts and start and an editorial calendar.
  2. Use an editorial calendar. An editorial calendar is a roadmap for your blog, keeping your topics focused. It can be as simple as a spreadsheet with a list of topics, publish dates for posts, and associated research.
  3. Track the word count. This is a topic of great debate. The rule of thumb is for a word count of at least 300 words and as many as 2,000. My rule of thumb is 400-650 words. It’s enough to dig into a topic and keep readers’ attention without overwhelming them with information.
  4. Make your blog post readable. Bullet points and numbering are your friend. The percentage of websites visited via mobile devices is increasing every day. If your blog post isn’t easily readable, visitors will leave your site and go to another. The last thing you want is for your competition to get the sale that should have been yours. Use bullet points and/or numbering to make your content pleasing to the eye and easy to read.
  5. Step away before hitting publish. This is especially important is you’re self-editing. I write blog posts for clients and my own blogs and then step away. I check the laundry, grab a snack, go for a walk, and come back to read the post. It’s a fresh look. I often find errors or edits that I wouldn’t have seen if I had read through once and hit publish.

Writing blog posts can be overwhelming. If you’re struggling to find ideas or don’t have the time to write, give me a call at 480-206-6452.

McAuley Freelance Writing Announces Launch of New Website

Written by Anne McAuley on . Posted in Projects & Press Releases

Gilbert, AZ December 2014 – Anne McAuley of McAuley Freelance Writing announces launch of new website designed by 910 West of Gilbert, AZ. The site includes services for blogging, copywriting, and content strategy, a revamped business-focused blog, and sample portfolio of client work.

“The re-designed website was a long time coming. The old website wasn’t designed to attract new clients and it wasn’t mobile friendly. Working with the team at 910 West, we developed a website that attracts new clients, is mobile friendly, and tells the story of my business,” comments McAuley.

Why Website Content Matters

Written by Anne McAuley on . Posted in Content Marketing

If you’re not adding content to your business website, you’re missing a huge opportunity to connect with your target audience and increase your search engine ranking (SER). Without content, your website is nothing but a pretty design — and it’s not telling visitors a story. In my guest blog post on 910 West, I discuss Why Website Content Matters. HINT: The easiest and most affordable way to add content to a website is by blogging.

7 Tips for Creating Engaging Blog Posts

Written by Anne McAuley on . Posted in Blogging

Creating engaging blog posts is about more than putting words on a website. It’s about telling a story that attracts and engages readers. In my guest blog post on Coach Erin, I discuss tips for creating an engaging blog post including identifying your target market, making the post relevant to readers, and repurposing content.

Globe Miami Times – The United Fund

Written by Anne McAuley on . Posted in Projects & Press Releases

In October 2014 I met Linda Gross the publisher of the Globe Miami Times while attending the Globe High School Hall of Fame Dinner. She asked if I knew any writers. I handed her my business card and smiled. She was on tight deadline for the feature article about the upcoming 50th Anniversary Gala for the United Fund of Globe Miami. I was happy to help. Along the way I learned how the small Arizona mining towns of Globe and Miami work to support each other. It’s really an amazing community and I am happy to have a glimpse into the culture. The article is on the Globe Miami Times website, page 6.

15 Blog Post Ideas for Business

Written by Anne McAuley on . Posted in Blog Post Ideas, Blogging

This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.

  • blog post ideas for businessDefine your target market.
  • Make your posts relevant to your target market.
  • Don’t be boring.
  • Keep blog posts simple and to the point.
  • Bullet points and numbering are your friend.

We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…

5 Signs it’s Time to Redesign Your Website

Written by Anne McAuley on . Posted in Entrepreneur Tips

Time to Redesign Your Website

The Old Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell.

I started asking colleagues what they thought of my now-old website and they gave honest feedback.

  • What do you DO?
  • How can you help my business?
  • Who is your target client?

It became clear the design was outdated, the content needed to be updated, and a clear message needed to be articulated. It was time for a website redesign.

Here are five signs it’s time to redesign your website:

8 Tips for Business Blogging Basics

Written by Anne McAuley on . Posted in Blogging

If you’re a business owner looking for ways to showcase your business online at an affordable cost, then blogging might be right for you. In my guest blog post on 910 West, I discuss 8 Tips for Business Blogging Basics including ways to generate blog post ideas, creating value for clients and prospects, and how to re-purpose blog content to make the most of your effort.

Gilbert Chamber of Commerce Business Academy

Written by Anne McAuley on . Posted in Projects & Press Releases

Anne McAuley. BloggerGilbert, AZ – Anne McAuley of McAuley Freelance Writing announces she is part of the inaugural class of the Gilbert Chamber of Commerce Business Academy. The Business Academy is a nine-month program designed to help business owners reach business and personal goals. Topics covered include defining vision, mission and goals, business planning and finances, and marketing and sales.

Why You Need a Blog Editorial Calendar

Written by Anne McAuley on . Posted in Blogging, Content Marketing

blog editorial calendarIt is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. And it saves time for both of us.

Why You Need a Blog Editorial Calendar 

  1. Mapping your blog. Whether you have a ghostblogger likeme writing for you or you’re writing your own posts, an editorial calendar provides a roadmap of topics on which you’re writing.

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com