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15 Blog Post Ideas for Business

Written by Anne McAuley on . Posted in Blog Post Ideas, Blogging

This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.

  • blog post ideas for businessDefine your target market.
  • Make your posts relevant to your target market.
  • Don’t be boring.
  • Keep blog posts simple and to the point.
  • Bullet points and numbering are your friend.

We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…

5 Signs it’s Time to Redesign Your Website

Written by Anne McAuley on . Posted in Entrepreneur Tips

Time to Redesign Your Website

The Old Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell.

I started asking colleagues what they thought of my now-old website and they gave honest feedback.

  • What do you DO?
  • How can you help my business?
  • Who is your target client?

It became clear the design was outdated, the content needed to be updated, and a clear message needed to be articulated. It was time for a website redesign.

Here are five signs it’s time to redesign your website:

8 Tips for Business Blogging Basics

Written by Anne McAuley on . Posted in Blogging

If you’re a business owner looking for ways to showcase your business online at an affordable cost, then blogging might be right for you. In my guest blog post on 910 West, I discuss 8 Tips for Business Blogging Basics including ways to generate blog post ideas, creating value for clients and prospects, and how to re-purpose blog content to make the most of your effort.

Gilbert Chamber of Commerce Business Academy

Written by Anne McAuley on . Posted in Projects

Anne McAuley. BloggerGilbert, AZ – Anne McAuley of McAuley Freelance Writing announces she is part of the inaugural class of the Gilbert Chamber of Commerce Business Academy. The Business Academy is a nine-month program designed to help business owners reach business and personal goals. Topics covered include defining vision, mission and goals, business planning and finances, and marketing and sales.

Why You Need a Blog Editorial Calendar

Written by Anne McAuley on . Posted in Blogging, Content Marketing

blog editorial calendarIt is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. And it saves time for both of us.

Why You Need a Blog Editorial Calendar 

  1. Mapping your blog. Whether you have a ghostblogger likeme writing for you or you’re writing your own posts, an editorial calendar provides a roadmap of topics on which you’re writing.

You’ve Written a Blog Post. Now What?

Written by Anne McAuley on . Posted in Blogging, Content Marketing

blog postYou’ve written a blog post. Now what? It’s sitting on your blog waiting for people to find it but no one is finding it. Why? You’re going to think this sounds weird but people want to be told what to do.

No one wants to be told what to do….or do they?

When it comes to content marketing, people want to be told what to do. They want to be told where to find the information they need. They want to know who the best bloggers are and when they post new content.

How do you share your blog posts?

  • Share on multiple social media sites multiple times over multiple days. Change the message – take a sentence from the post that will catch readers’ attention, ask a question, make a statement about the blog topic – then add a link to the post.

Is your social media strategy like throwing spaghetti at the wall?

Written by Anne McAuley on . Posted in Content Marketing

social media strategyWhen I started my business in 2010, social media was relatively new for business marketing. We thought we knew what we were doing; by today’s standards we were just throwing spaghetti at the wall to see what stuck. There wasn’t a plan except to have a social media presence.

Today businesses need to have a clearly defined target market, marketing plan, and social media strategy. Without these, you’re still throwing spaghetti at the wall.

As I grow my social media consulting services, I have observed:

Event Marketing Ideas for Entrepreneurs

Written by Anne McAuley on . Posted in Content Marketing

Event marketing is an art form. To effectively promote an event, whether an in-person or online event, takes creativity and planning. If you’re not willing to invest time and resources, you won’t see the payoff in leads generation, increased brand awareness, or other ways that you’re measuring event success.

event marketingBegin by having a clear vision of the purpose of the event. Identify your audience so you can market specifically to them. Hosting a business expo isn’t as specific as hosting a small business expo targeting local small business owners seeking to grow their business through marketing. In the former, you could have a variety of speaker topics and vendor industries. In the latter, the expo has a specific target for speaker topics and vendor industries. You’re attracting a specific audience to your event.

Blog Post Ideas Your Readers Will Love

Written by Anne McAuley on . Posted in Blog Post Ideas, Blogging

blog post ideas for businessDo you want more readers on your blog? If you’re like most bloggers, the answer is a resounding YES. Of course we want more people to read our musings.

Readers want to connect with you as if you’re a friend sitting on a couch sharing stories and cups of tea or glasses of wine. How do we accomplish this? We offer the following blog post ideas:

Make your blog post relevant.

Your readers want you to answer their questions.

Are you paralyzed at the thought of writing a blog post? Read This.

Written by Anne McAuley on . Posted in Blog Post Ideas, Blogging

Are you paralyzed at the thought of writing a blog post?Create Content that Tells a Story

Do you write blog posts and never publish them?

Are you writing a post for hours or over the course of days?

It’s time to stop overthinking your blog post.

Have something to say and say it.

Keep it pithy – short, concise, and to the point.

Carry a notebook with you at all times.

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com