All too often as small business owners or solopreneurs we are working in our business and not on our business.
And we have to be working ON our business especially when it comes to creating content. There’s no better way to reach your target audience that by creating a story that shows them how your product or service helps them.
If you’re not sure where to start creating online content, schedule a Content Strategy Session with me.
We will work to tell the story of your business and ways to share it. It begins by knowing who your target client is. You can’t build a business if you don’t know how to speak to our target audience. Once you know your target client, you can create content that speaks to them.
What is a Content Strategy Session?
As a Word Stylist, I want to help you find the voice for your business. A Content Strategy Session begins the process of finding the word style for your business. We spend 60-90 minutes discussing your business products and services, target client, the problem your business solves, and how to reach your clients and prospects using your website, blog, and social media. A report is provided that includes topics we discussed as well as recommendations for future content.
How can the Content Strategy Report be used?
The Content Strategy Report can be used in conjunction with our other services:
After creating a simple, easy to navigate website, it is important for search engine optimization, being found on the internet, to add new content to the website.
A blog is a great way to not only add new content to the website but to establish you and your business as an expert in your area of expertise.
Whether you need a website for a new business or the current website needs to be revamped, the Report provides valuable information about your business that can be used when we write the pages of your website.
We work with you and your website designer to create content that suits you and your business.
Social media is a great tool for businesses to utilize to increase their online presence. We help our clients find their word style, speak to their audience, and save them time using online and mobile tools and tips.
- Saves you times of scheduling and managing social media accounts
- Increases online visibility of your business
- Social media platforms discussed include Facebook, Twitter, and LinkedIn.
Not interested in managing your own social media? I can recommend a Social Media Manager who can help you reach your clients and prospects.
Call 480-206-6452 to schedule a Content Strategy Session today!
If you need a designer, please let me know. I have some great partners that I can refer to you.