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What is a Content Strategy Session?

Written by Anne McAuley on . Posted in Content Marketing

content strategyAll too often as small business owners or solopreneurs we are working in our business and not on our business.

And we have to be working ON our business especially when it comes to creating content. There’s no better way to reach your target audience that by creating a story that shows them how your product or service helps them.

If you’re not sure where to start creating online content, schedule a Content Strategy Session with me.

We will work to tell the story of your business and ways to share it. It begins by knowing who your target client is. You can’t build a business if you don’t know how to speak to our target audience. Once you know your target client, you can create content that speaks to them.

What is a Content Strategy Session?

As a Word Stylist, I want to help you find the voice for your business. A Content Strategy Session begins the process of finding the word style for your business. We spend 60-90 minutes discussing your business products and services, target client, the problem your business solves, and how to reach your clients and prospects using your website, blog, and social media. A report is provided that includes topics we discussed as well as recommendations for future content.

How can the Content Strategy Report be used?

The Content Strategy Report can be used in conjunction with our other services:

Blogging

After creating a simple, easy to navigate website, it is important for search engine optimization, being found on the internet, to add new content to the website.

A blog is a great way to not only add new content to the website but to establish you and your business as an expert in your area of expertise.

Check out our Blogging Services.

Website Copywriting

Whether you need a website for a new business or the current website needs to be revamped, the Report provides valuable information about your business that can be used when we write the pages of your website.

We work with you and your website designer to create content that suits you and your business.

Check out our Website Copywriting Services.

Social Media

Social media is a great tool for businesses to utilize to increase their online presence. We help our clients find their word style, speak to their audience, and save them time using online and mobile tools and tips.

  • Saves you times of scheduling and managing social media accounts
  • Increases online visibility of your business
  • Social media platforms discussed include Facebook, Twitter, and LinkedIn.

Not interested in managing your own social media? I can recommend a Social Media Manager who can help you reach your clients and prospects.

Call 480-206-6452 to schedule a Content Strategy Session today! 

If you need a designer, please let me know. I have some great partners that I can refer to you. 

Struggling for content ideas for your site? Business Website Content Tips

Written by Anne McAuley on . Posted in Content Marketing

Business Website Content Tips

What’s the reason you have a business website? For most of us, it’s to give our business a presence online, like the yellow pages of the past. While I may have just dated myself with the yellow pages comment, my point is made.

Marketing your business isn’t just about social media, it’s about a brand story that’s told on your website. It’s about connecting to clients and prospects.

How do we attract clients and prospects with our story?

With engaging content. The best business website content tips include answering the most commonly questions asked by your target client, sharing your WHY, and using proper grammar, spelling, and punctuation.

Who are you trying to reach and what problem does your business solve for them? Identify your target client. You have to know who you’re talking to so you can create content that helps them solve their problem. 

Take your time. It’s challenging to talk about our own business. I should know. It took me twice as long to write for my own website as it ever has for a client. That’s because I wanted the message to be perfect.

While the content can be re-crafted, you should not hit publish without checking grammar, spelling, and the correct use of apostrophes. Walk away from the content after your write. Return with a fresh set of eyes a few minutes or hours later. Use spelling and grammar check. If needed, hire a professional proofreader.

Are you a badass blogger? An attorney who get sh*t done? Don’t be afraid to tell your clients and prospects about your accomplishments and portfolio. Often what we see as bragging on our own websites is just good marketing.

What’s your WHY? Tell visitors to your website why you’re a passionate [fill in the blank] professional. Telling your WHY connects you to your audience.

And let’s not forget the power of design. Without our designer friends helping us with user friendly and mobile friendly designs, our content would sit on a white page and do nothing. Or worse, confuse visitors with poor navigation.

Business website content tips go beyond creating content for basic home, about, and service pages, and tells a story about your business.

Are you struggling to create engaging content for your business website? Contact me at anne@annemcauley.com or call 480-206-6452 to see how we can work together to reach your target clients.

Tips for Creating Content People Want to Read

Written by Anne McAuley on . Posted in Blogging, Content Marketing

Creating ContentJust because Google wants you to add content to your website, doesn’t mean you should hit publish after every phrase you write. People want better content. They want content that helps them in a meaningful way or makes them feel something intense or creates a better life for them or their family.

When we’re writing for the sake of writing, no one cares.

  • Lots of content is a recycled and less effective version of what’s already available.
  • The content is being created for the sake of SEO and nothing else.
  • You aren’t solving a problem for your readers.

When we’re writing for the sake of telling a story, solving a problem, or sharing how our business helps people, we are creating content that matters. We’re creating content people want to read and that sets us apart from the loads of crap that is available. 

Who is your target audience?

A key to writing content that people want to read is to identify your target audience.

As I began my journey as a freelance writer, I went out to the community and began networking with other women in business. We went around the room saying our name, the name of our business, and described a good lead. The idea was that we could refer clients to each other as we were networking in various circles.

HINT: Everyone is NOT your target audience.

The woman who represented a large cosmetics company stood up, gave her name and business, and said, “A good lead for me this week is anyone with skin.”

Even as a newbie to networking I knew this was bad. It was too broad.

A better response would have been, “Women ages 35 to 55 who are seeking solutions to aging.”

Take time to figure out your target audience, not just for blogging purposes but for an overall marketing strategy. You can’t market to people you don’t know.

It’s okay if the target audience changes over time as it most likely will.

What pain point(s) does your business solve for clients?

Now that you know your target audience, you can create better content. Answer questions your clients are asking you. Tell your audience how you help them solve a problem.

Not enough time to blog? Great. Hire me. I am a professional blogger.

Know you need content on your website but aren’t sure what to write? Call me. I can help.

You might need to step outside your business to see the problem that you solve.

When my accountant asked me what problem he solved, I said he took the weight of tax preparation and planning off my shoulders. I guess that makes him a weight loss coach!

What problem does your business solve for your clients? Answer that in each blog post or piece of content that you create. You will soon become a valuable asset to your clients and they will refer you as a trusted source.

It isn’t enough to just be creating content. We have to be sharing it.

Often I meet with a prospective client who wonders what we will do with blog posts once we create them. It’s a great question that I love to answer! In fact, I am working on a book on the exact subject. The short answer is that we never want to let a blog post just sit on a website. It needs to be shared.

In my blog post You’ve Written a Blog Post Now What, I address the importance of sharing content on social media and in a newsletter. While these are both effective ways to share content, I’d add that sharing content goes beyond sharing on your own social media accounts.

Join groups where your target market is spending time and engage other members of the group. Ask and answer questions. Make yourself a valued member of the group. When appropriate, share content from your blog, a link to your website services, and links to your social media accounts. The best groups I’ve found have been on Facebook and LinkedIn.

As you’re developing content ideas, I encourage you to stop writing crap and start creating content people care about and that is different than other content we’re seeing.

Share your awesome content with me on Twitter @freemcauley!

If you’re overwhelmed at the prospect of blogging for business, I’d love to chat with you about creating content that speaks to your target audience. Call me at 480-206-6452 or connect with me on LinkedIn.

Writer’s Block Tips For Bloggers

Written by Anne McAuley on . Posted in Blog Post Ideas

There are days when you know you should be working on your business blog and the words just aren’t coming to you.

Believe me, I get it.

The creative process is about more than sitting in front of a computer tapping keys. It’s about finding the right place in your home, office, mood, and brain in which you can write.

Newsletters Aren’t Just for the Trash (How to Use Newsletter Content for Your Blog)

Written by Anne McAuley on . Posted in Blog Post Ideas, Content Marketing

Content for Your BlogEmail can be overwhelming and sometimes we do it to ourselves. I’ve signed up for more newsletters than I care to count. Last year I used Unroll Me to unsubscribe from thousands of emails to which I was subscribed.

It was part of a strategy to test my theory that newsletters from other people aren’t just for the trash and that you can use the content for your social media and blog posts.

Here’s how to use newsletter content for your blog

What’s the secret to online marketing success in 2015?

Written by Anne McAuley on . Posted in Content Marketing

Have you ever started a project full force and then it fades into nothing? That’s often how our online marketing begins. We’re excited to roll out a website, new product or service, or social media. When the novelty fades, we often abandon our efforts, calling it a failure. The reality is that our online marketing success needs a plan. For blogging to be successful, start with an editorial calendar. In my guest blog post What’s the Secret to Online Marketing Success in 2015? I write about why an editorial calendar is critical to your success and tips for getting started.

Start Writing Blog Posts Today

Written by Anne McAuley on . Posted in Blogging

Start Writing Blog PostsIf I had a dollar for every time I’ve said, “Stop overthinking and start writing blog posts,” to business owners, I’d be close to retirement. Over the last few months I’ve learned there are an infinite number of distractions that prevent us from blogging or doing whatever it is we need to be doing for our business. Focus, managing priorities and time, and having a simple, executable plan are keys to making blogging a priority.

My Biggest Challenges

Questions to Ask When Hiring a Pro Blogger

Written by Anne McAuley on . Posted in Blogging

hiring a pro bloggerAs business owners, our time is valuable and often at a premium. We’re the marketing, business development, and accounting departments. While you may understand the value of adding content to your business website, you either have no interest in writing or just don’t have the time. If this sounds like you, consider hiring a professional blogger. In my guest blog post on 910 West, I share 3 Questions to Ask Before Hiring a Pro Blogger including specialties, pricing, and process.

 

How to Use Your Blog to Tell a Story about your Business

Written by Anne McAuley on . Posted in Blogging

Business Blogging Tip - Use your blog to tell a storyYour business website isn’t a stagnant marketing tool like a business card. It doesn’t just sit around looking pretty [or it shouldn’t if you want to make the investment of a website worth your effort]. A business website should be used to breathe life into your business and brand. The most affordable and effective way to build your brand online is to blog on a consistent basis and use your blog to tell a story about your business.

First things first. You must be clear about who your target client is or no marketing (blogging, social media, website, etc.) will work effectively to build your business. You have to know who you want to reach so you can create and share content related to that particular audience. Otherwise you’re throwing spaghetti at a wall to see what sticks. Over time, the spaghetti method gets tiresome, boring, and stressful.

Before you begin blogging, ask yourself:

How to Write a Blog Post

Written by Anne McAuley on . Posted in Blog Post Ideas

How to Write a Blog PostAre you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post:

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com