Have you ever started a project full force and then it fades into nothing? That’s often how our online marketing begins. We’re excited to roll out a website, new product or service, or social media. When the novelty fades, we often abandon our efforts, calling it a failure. The reality is that our online marketing success needs a plan. For blogging to be successful, start with an editorial calendar. In my guest blog post What’s the Secret to Online Marketing Success in 2015? I write about why an editorial calendar is critical to your success and tips for getting started.
If I had a dollar for every time I’ve said, “Stop overthinking and start writing blog posts,” to business owners, I’d be close to retirement. Over the last few months I’ve learned there are an infinite number of distractions that prevent us from blogging or doing whatever it is we need to be doing for our business. Focus, managing priorities and time, and having a simple, executable plan are keys to making blogging a priority.
My Biggest Challenges
As business owners, our time is valuable and often at a premium. We’re the marketing, business development, and accounting departments. While you may understand the value of adding content to yoru business website, you either have no interest in writing or just don’t have the time. If this sounds like you, consider hiring a professional blogger. In my guest blog post on 910 West, I share 3 Questions to Ask Before Hiring a Pro Blogger including specialties, pricing, and process.
Your business website isn’t a stagnant marketing tool like a business card. It doesn’t just sit around looking pretty [or it shouldn’t if you want to make the investment of a website worth your effort]. A business website should be used to breathe life into your business and brand. The most affordable and effective way to build your brand online is to blog on a consistent basis and use your blog to tell a story about your business.
First things first. You must be clear about who your target client is or no marketing (blogging, social media, website, etc.) will work effectively to build your business. You have to know who you want to reach so you can create and share content related to that particular audience. Otherwise you’re throwing spaghetti at a wall to see what sticks. Over time, the spaghetti method gets tiresome, boring, and stressful.
Before you begin blogging, ask yourself:
Are you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post:
Gilbert, AZ December 2014 – Anne McAuley of McAuley Freelance Writing announces launch of new website designed by 910 West of Gilbert, AZ. The site includes services for blogging, copywriting, and content strategy, a revamped business-focused blog, and sample portfolio of client work.
“The re-designed website was a long time coming. The old website wasn’t designed to attract new clients and it wasn’t mobile friendly. Working with the team at 910 West, we developed a website that attracts new clients, is mobile friendly, and tells the story of my business,” comments McAuley.
A member of the Gilbert Chamber of Commerce since 2012, the focus of McAuley Freelance Writing is providing writing services including blogging to small to medium sized businesses.
“The blog on the new website is targeted toward business owners seeking more information about writing online content. Using the tips provided they can try blogging on their own or hire me to help them get their brand message to their target audience,” says McAuley.
If you’re not adding content to your business website, you’re missing a huge opportunity to connect with your target audience and increase your search engine ranking (SER). Without content, your website is nothing but a pretty design — and it’s not telling visitors a story. In my guest blog post on 910 West, I discuss Why Website Content Matters. HINT: The easiest and most affordable way to add content to a website is by blogging.
Creating engaging blog posts is about more than putting words on a website. It’s about telling a story that attracts and engages readers. In my guest blog post on Coach Erin, I discuss tips for creating an engaging blog post including identifying your target market, making the post relevant to readers, and repurposing content.
In October 2014 I met Linda Gross the publisher of the Globe Miami Times while attending the Globe High School Hall of Fame Dinner. She asked if I knew any writers. I handed her my business card and smiled. She was on tight deadline for the feature article about the upcoming 50th Anniversary Gala for the United Fund of Globe Miami. I was happy to help. Along the way I learned how the small Arizona mining towns of Globe and Miami work to support each other. It’s really an amazing community and I am happy to have a glimpse into the culture. The article is on the Globe Miami Times website, page 6.
This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.
- Define your target market.
- Make your posts relevant to your target market.
- Don’t be boring.
- Keep blog posts simple and to the point.
- Bullet points and numbering are your friend.
We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…