• All too often as small business owners or solopreneurs we are working in our business and not on our business. What does that mean? It means we are spinning our wheels, scheduling appointments and making sure the pipeline is filled with the next great deal while our own business marketing plan sits unfinished or abandoned.… Keep Reading

    What is a Content Strategy Session?
  • Blogging is my primary business and I love it. The biggest challenge for me and my web designers is creating an understanding of the value of a blog. Business owners often view a blog as an extra and unnecessary part of their business and website. The reality is that a blog is one of the… Keep Reading

    8 Reasons Your Business Needs a Blog
  • When it comes to blogging there are a lot of options and it can be overwhelming. Maybe you know you want to start a blog but when it comes to choosing a focus and design you aren’t sure what to choose. Take heart. We’ve all been there! Here are five tips for any blogger to… Keep Reading

    5 Tips for Any Blogger
  • Time management isn’t about managing time. It is about choosing how and with whom you spend your time. In a perfect world where we didn’t need sleep we might be able to accomplish everything. The reality is that we have a finite amount of time in each day. Non-negotiable: Which tasks and events are non-negotiable?… Keep Reading

    Time Management isn’t about Managing Time

Blog Tips

Three Elements of a Great About Page

As a website copywriter I am often asked to update the About Page for a business website. In researching and reviewing I have … [Read More...]

What is a Content Strategy Session?

All too often as small business owners or solopreneurs we are working in our business and not on our business. What does that … [Read More...]

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Life Tips

What the Avocados Taught Me About Change

Sometimes you aren’t ready for change. That’s what happened to my boyfriend when he tried to make guacamole. He … [Read More...]

Why I Hide Out on Mother’s Day

Aside from the week of November 29 – December 7, this week is the toughest of the year for me. November 29th is my … [Read More...]

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Kat Stardust

Suburbia

The white saltbox house was a half mile from the beach and an hour and a … [Read More...]

The First Friday

The first Friday trip was as painful as hearing my parents had died.  I … [Read More...]

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