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How to Use Your Blog to Tell a Story about your Business

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

Business Blogging Tip - Use your blog to tell a storyYour business website isn’t a stagnant marketing tool like a business card. It doesn’t just sit around looking pretty [or it shouldn’t if you want to make the investment of a website worth your effort]. A business website should be used to breathe life into your business and brand. The most affordable and effective way to build your brand online is to blog on a consistent basis and use your blog to tell a story about your business.

First things first. You must be clear about who your target client is or no marketing (blogging, social media, website, etc.) will work effectively to build your business. You have to know who you want to reach so you can create and share content related to that particular audience. Otherwise you’re throwing spaghetti at a wall to see what sticks. Over time, the spaghetti method gets tiresome, boring, and stressful.

Before you begin blogging, ask yourself:

How to Write a Blog Post

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

How to Write a Blog PostAre you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post:

15 Blog Post Ideas for Business Owners

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.

  • Blog Post IdeasDefine your target market.
  • Make your posts relevant to your target market.
  • Don’t be boring.
  • Keep blog posts simple and to the point.
  • Bullet points and numbering are your friend.

We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…

[Tweet “15 Blog Post Ideas for Business #nomorewritersblock”]

8 Tips for Business Blogging Basics

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

If you’re a business owner looking for ways to showcase your business online at an affordable cost, then blogging might be right for you. In my guest blog post on 910 West, I discuss 8 Tips for Business Blogging Basics including ways to generate blog post ideas, creating value for clients and prospects, and how to re-purpose blog content to make the most of your effort.

Why You Need a Blog Editorial Calendar

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

blog editorial calendarIt is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. And it saves time for both of us.

Why You Need a Blog Editorial Calendar 

  1. Mapping your blog. Whether you have a ghostblogger likeme writing for you or you’re writing your own posts, an editorial calendar provides a roadmap of topics on which you’re writing.

You’ve Written a Blog Post. Now What?

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

blog postYou’ve written a blog post. Now what? It’s sitting on your blog waiting for people to find it but no one is finding it. Why? You’re going to think this sounds weird but people want to be told what to do.

No one wants to be told what to do….or do they?

When it comes to content marketing, people want to be told what to do. They want to be told where to find the information they need. They want to know who the best bloggers are and when they post new content.

How do you share your blog posts?

  • Share on multiple social media sites multiple times over multiple days. Change the message – take a sentence from the post that will catch readers’ attention, ask a question, make a statement about the blog topic – then add a link to the post.

Blog Post Ideas Your Readers Will Love

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

blog post ideas for businessDo you want more readers on your blog? If you’re like most bloggers, the answer is a resounding YES. Of course we want more people to read our musings.

Readers want to connect with you as if you’re a friend sitting on a couch sharing stories and cups of tea or glasses of wine. How do we accomplish this? We offer the following blog post ideas:

Make your blog post relevant.

Your readers want you to answer their questions.

Are you paralyzed at the thought of writing a blog post? Read This.

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

Are you paralyzed at the thought of writing a blog post?Create Content that Tells a Story

Do you write blog posts and never publish them?

Are you writing a post for hours or over the course of days?

It’s time to stop overthinking your blog post.

Have something to say and say it.

Keep it pithy – short, concise, and to the point.

Carry a notebook with you at all times.

Three Tips for Creating a Kickass Blog Post

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

ekp-mcauley-0803-2Creating a kickass blog post doesn’t have to be complicated. Many of us are reading your post from a cell phone or tablet and don’t have time to read hundreds of words formatted in paragraphs with no end in sight. We have time for a quick read while we’re sipping a cup of joe waiting for our next appointment. Simplicity is key.

Here are three tips for creating a kickass blog post:

  1. Keep it Simple: You’re giving a few tips about your topic not writing a dissertation. Keep your blog posts simple and to the point. Your readers have short attention spans.
  2. Bullets and Bold: We’re all short on time and attention. More than likely your readers are skimming for useful information rather than reading. Include bullet points or numbering and bold for the things you want readers to notice.
  3. Words Matter: More specifically, word count matters. If your post is more than 350 words, it’s too long to be a blog post. Break it into smaller ideas and a couple of posts.

On behalf of fellow skimmers around the globe, I want to thank you for keeping you next post short and to the point. Cheers!

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