You’re staring at a list of blog post ideas waiting for the posts to write themselves but they never do. Where do you start writing blog posts when you’re feeling overwhelmed? Sometimes the best thing to do is walk away, do something else, then return with a new approach. Do anything that gets your mind […]

I need a challenge. Not an income challenge. I already did that Q1 when I exceeded my income goals three months in a row and running. It seemed like a good idea until a I realized I was also planning my wedding. It was a crazy time. Thankfully my supportive husband was with me every […]

My social media strategy was stale. I needed to revamp and refocus my efforts. Since 2010 I’ve been researching and experimenting using social media for business. When I began, the strategy was simple – have a presence on social media – but it has gotten more complicated, not to mention more crowded. While Facebook, Twitter, […]

Over the last year I’ve received requests to write for other blogs or to mention other brands in my blog posts. None of them had ever been the right fit until recently. I was asked to write a post about staying inspired when your freelance business is slow. It seemed like a good fit for […]

If you have a blog on your website and aren’t adding content on a consistent schedule, you’re missing a piece of your marketing plan and an opportunity to speak to your target client. A blog is the most affordable way to establish yourself as an expert and distinguish yourself from the competition.  Not to mention […]

When it comes to choosing the right social media for your blog, there are two things you need to define: your target market and your social media goals. That gives you focus to create and share content exactly where your readers are spending time. Define your target market. Who do you want to read your […]

How do you use your blog for business? If you’re like a lot of business owners, you’re not using it at all. Stop whatever you’re doing and start thinking about creating content right now. 55% of websites with blogs get more visitors Blogs are rated the 5th most trusted online resource. 61% of consumers have […]

Social media isn’t for sissies. There’s a lot of competition to get your voice heard. The truth about social media for business is that you need an executable plan to make it worth your time, effort, and resources. Be clear about why you’re on social media, who you want to reach, and the message you […]

Back in 2009, I began blogging for fun. While I didn’t realize it at the time, I had a clear target market for my blog — updating friends and family about my life in Arizona. As the blog developed into a business blog, it became a hodge podge of personal, business, blogging, and social media […]

All too often as small business owners or solopreneurs we are working in our business and not on our business. And we have to be working ON our business especially when it comes to creating content. There’s no better way to reach your target audience that by creating a story that shows them how your […]