How to Use Your Blog for Business
How do you use your blog for business?
If you’re like a lot of business owners, you’re not using it at all. Stop whatever you’re doing and start thinking about creating content right now.
- 55% of websites with blogs get more visitors
- Blogs are rated the 5th most trusted online resource.
- 61% of consumers have made a purchase based on a blog post.
Blogging needs to be part of every business marketing plan because of the value it brings to your business. It’s a commitment that can pay off by establishing you as the expert, creating a voice for your brand, and getting your business found online ahead of the competition.
How to Use Your Blog for Business
Blogging is a commitment that begins when you:
- Identify your blogging target market
- Create a Content List or Editorial Calendar
- Schedule time to blog (and actually do it)
Blogging and Social Media
If you’re just sharing other people’s content on social media, you’re just wasting time.
To create value for your community, you must have your own content.
How will your community get to know you and your business?
How will you establish yourself as an expert?
You won’t or it will be a longer road to meet your marketing goals.
Don’t have enough time? Outsource blogging and social media management.
Get Your Business Found Online
Google loves when we’re adding new content to our website.
With just one blog post per week, you’re adding 52 engaging and relevant pages of new content to your business website each year.
Generate keywords for your blog posts and website content using a WordPress plug-in called Yoast to get your business found online ahead of the competition.
Use for Customer Acquisition
Businesses with blogs on their websites are more likely to generate leads on their website because they are establishing a relationship with their community.
Customers are likely to view you (and not the competition) as a source of reliable news and information about your business or industry. They will buy from you before someone else.
Affordable PR
Don’t save the news for press releases!
Use your blog for business news and information related to your industry and community.
Have you added employees to the team?
Did you move to new office space?
Are you rolling out a new product or service?
Share the news on your blog and social media. It’s affordable PR and good for business.
Branding
A business blog provides an inexpensive platform to create a voice for your brand to reach your target market. Tell readers how your business can help them. Whether you’re a young entrepreneur or an established attorney, tell a story and create a voice for your business.
If you don’t have the time to blog, hire a professional blogger to create a voice for your brand. Call me, Anne McAuley, at 480-206-6452 or email [email protected].
