It’s true. You don’t have to be a writer to be a blogger.
You have to have a focus and passion for what you are saying.
You want to tell people how your business can help them.
You are committed to making a consistent effort.
Blog posts don’t need to be lengthy. In fact, the best posts are 250-350 words.
Some blogs are no words at all.
Tempe, AZ based Y-Scouts has photo blog. They are an executive search firm that recruits leaders for meaningful work; they match people to their passions. Their blog is photos of real people sharing their passion in short messages written on white paper.
This was a bummer to me because I wanted to write for their blog. Then I looked at the photos and realized it is more impactful and creative for their business to have a photo blog.
Embrace your passion.
The rest – including the blog – will follow.
McAuley Freelance Writing helps businesses get noticed online through content marketing including blogging, copywriting and social media. We like to say we’re Word Stylists. While celebrity stylists help their clients find their public style with clothes, hair and make-up, we help our clients find their style with words and messaging. Call us at 480-206-6452 to learn more about how we help businesses.