This week I re-entered the world of business networking which meant practicing and delivering my elevator speech. At the Scottsdale Zocate meeting our educational topic was Marketing Tips [insert angels singing]. What a great opportunity to listen and learn what business owners need! It was also an opportunity to share my knowledge of social media. [...]

This post could also be called My Soapbox on why Ladders, Silent Tagging and Buying Leads isn’t as Good as Good Ol’ Fashioned Customer Loyalty and Brand Recognition.  Having recently fired a client for, among other things, buying ‘likes’ on their Facebook page, I thought I would take time to explain why buying leads or [...]

Working from my home office means spending lots of time with my two black Labradors. I am afforded the opportunity to observe their daytime habits and behaviors as I update social media and write blog posts for my clients. This morning I realized my dogs can teach us all a bit about Facebook:  Sharing is [...]

It’s replacing conventional advertising at a rapid pace and becoming the vehicle of choice for consumers. Gone are the 1980’s advertising agencies and “in” are social media managers. Whether you choose to participate or not, it’s happening. For those who choose to participate, we offer five reasons your business should have a Facebook fan page.