Edward Jones Financial Advisor
– Shanna Tingom
The Client: Shanna Tingom, Edward Jones Financial Advisor
The Story: Shanna Tingom came to McAuley Freelance Writing seeking social media consulting and ghostwriting services. Being part of the financial industry means adhering to tight regulations. Being a social networker means Shanna is reaching her target clients in-person and on social media. The challenge was to stay within regulations while building a social media presence for her business.
When she was asked to write a chapter for a book about networking, Shanna knew she needed the ghostwriting services of McAuley Freelance Writing.
The Solution: Working with Anne McAuley, Shanna developed a social media strategy to establish and grow a Facebook presence. Staying within regulations, Shanna weaves business and informational posts with quotes and feel-good stories that speak to her target client and create an online community.
When Shanna came to Anne for ghostwriting services, she knew two things. Her area of expertise isn’t writing and she had a story to tell. Working with Anne, Shanna told her story via meetings and emails. Anne took the pile of notes and created a succinct story about Shanna and her ability to network to build a business.
It is through partnerships like this that success is born.