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blog post ideas

102+ Blog Post Ideas

Written by Anne McAuley Lopez on . Posted in Start Blogging

When was the last time you sat down with paper and pen and wrote? I don’t mean you wrote a grocery list or scribbled a short note. I mean you sat and scribbled pages of notes. If you’re like many people, it has been ages since you put pen to paper.

When I get stuck trying to think of blog post ideas, I take out pen and paper and just write.

Just let the creativity flow. I find it freeing to be away from devices. It feels like what I like to call Writer’s High. It’s like runners’ high – and I love it! Sniff, crumple, start a fresh page. Just get writing.

102 Blog Post Ideas

  1. What sets your business apart from the competition
  2. How to Select [insert your profession]
  3. Why we would hire someone who does what you do
  4. Questions to ask before hiring [insert your profession]
  5. Tips – Share best practices for your business or industry
  6. How to Do Something [estate plan, sell your house — related to your business]
  7. Quote that inspires you and why
  8. News about how you’re involved in the local community
  9. New (or relaunched) Services My Business Offers
  10. How to Start Something
  11. How to Finish Something
  12. Why I Do Something – ex – Why I meditate every morning and how it helps me relate to my clients
  13. Answer the most asked questions about your industry
  14. What a first appointment with you is like
  15. What problem does your business solve
  16. Opinion of something controversial
  17. Opposite of what you do – I might do a post about why you shouldn’t be a blogger or why you need to quit social media.
  18. Favorite television show and how it relates to your business
  19. What you learned from your grandparents that helps you in business
  20. What you wish you’d known before you started your business
  21. How to start a business
  22. Case Studies – Client came to me with this problem. We did this. Here’s the result.
  23. Top Industry Leaders or Most Admired
  24. Profile of a new employee
  25. Weekly tips and tricks
  26. Guest blog posts (posts from other people)
  27. How to decide something
  28. How to plan something
  29. Ways to do something – ways to volunteer or live green, for ex.
  30. Blog post round up – list the best blog posts you’ve read this week
  31. Recommended reading – book review or why you like a book
  32. People you admire
  33. Events that inspire
  34. People that inspire
  35. Interview someone interesting
  36. Favorite authors
  37. Favorite magazines
  38. Favorite stores
  39. Favorite pairs of shoes
  40. Favorite presidents
  41. Favorite bloggers (hint hint)
  42. Favorite hashtags
  43. Favorite tweeps (people on Twitter)
  44. Why I Do Something (drink coffee, roller skate, etc.)
  45. How to become a [insert your profession]
  46. Networking tips
  47. Your philosophy on networking and referring business
  48. Questions to ask when meeting a new prospect
  49. Describe your business process
  50. Holiday related – why you love a particular holiday
  51. What you’ve learned by watching a show, celebrity, etc.
  52. Reasons to love something
  53. Reasons to love someone
  54. Reasons to dislike someone
  55. Reasons to dislike something
  56. Reasons to Unfriend
  57. Reasons to Unfollow
  58. Reasons to Use Something (the light rail, for example)
  59. Reasons NOT to use something
  60. Commentary on a current event
  61. Versus – cat vs. dog for example
  62. How to Select
  63. Why You Need
  64. Product endorsement
  65. Product review
  66. Difference between two things
  67. How to dis-similar things are similar (similarities of men and women for ex.)
  68. Event review
  69. Event promotion
  70. Restaurant review
  71. Movie review
  72. How to be Something (How to be a Success, How to be an Investment Banker)
  73. How to be a Friend
  74. Why You Should do Something
  75. How to Avoid Something
  76. Why Something/Someone Failed
  77. Why Something/Someone Succeeded
  78. Why You Should NOT do Something
  79. Similarities between two people or things
  80. Travel or destination (Paris 101, for ex.)
  81. What I did on my summer vacation
  82. How to Prepare for Something
  83. What we can learn from a person
  84. What we can learn from an event
  85. What we can learn from a place
  86. How to Make Something
  87. How to Destroy Something
  88. Selecting Something (a new car, a name for a puppy, etc.)
  89. Chronological
  90. Photos only
  91. Best of
  92. Worst of
  93. Persuasive
  94. Comical
  95. Share an experience
  96. Things I think about in the morning
  97. The last thing I think of before I go to sleep
  98. What I listen to when I work
  99. Choosing a new something (puppy, job, spouse, etc.)
  100. Why X is better than Y
  101. Types of Things
  102. Types of people
  103. Things that wake me in the middle of the night
  104. Things I would do if I didn’t need sleep

I encourage you to try something different. Even if it’s not putting paper to pen. Take the bus. Ride the train. Take a new route to work. I can’t wait to hear what you do to create a new experience that develops your blog post ideas!

blog post ideas for business

5 Blog Post Ideas for Business

Written by Anne McAuley Lopez on . Posted in Start Blogging

As a ghostblogger I have the opportunity to write on a variety of topics for a variety of businesses and industries. Whether it is a career coach, employee recognition expert, health and wellness expert or a host of other businesses, there are blog post ideas that work for any business. Readers want to hear about your business, learn your tips and tricks and understand how your business benefits them.

Here are five blog post ideas for business:

  1. How You Help Your Clients: Tell your readers how your business can benefit them personally and/or in business. If your business is Send Out Cards, explain the benefits of sending a thank you note. If you offer eco-friendly products, explain how these products create a safer home. Whatever your business there are benefits to your clients – so tell them about it!
  2. Tips for [insert industry or specialty]: People love lists of tips for almost anything. Tips for creating scrapbook memories for your family. Tips for making your home eco-friendly. Tips for making a family dinner. Whatever your specialty or area of interest for your business is what you tell your readers about in a blog post.
  3. What sets your business apart from the competition? Readers and/or prospective clients want to know what sets your business apart from others in the same or similar industry. What differentiates your business in the marketplace? I know a mobile massage therapist. She loves her work so much she goes to her clients’ homes to give them massages! She offers competitive rates compared to non-mobile therapists – that’s serious customer service at affordable prices!
  4. How to [insert something related to your business]: If you’re a stay at home mom blogger, tell your readers how to get the kids ready for school on time or how to create family friendly meals everyone enjoys. Tell us how to convert your home cleaning products to eco-friendly options or how to find a family friendly dentist. Your readers love hearing from you because you’re the expert!
  5. Photos are your friend: People love photos so include photos in your post or posts about your photos. If you’re exhibiting at an expo, take a picture of your booth and tell your readers about the expo. Take a picture of your office or desk and ask readers to share their photos too. People love to be engaged in your day to day activities. It’s a simple way to drive traffic to your blog.

Share your blog in the comments and let’s get connected! No time to blog? That’s okay because we can ghostwrite posts under your guidance. Contact us today at 480-206-6452 to learn more.

McAuley Freelance Writing helps you find the words you need to reach your target clients and audience. Services include writing articles for magazines and newsletters, website copywriting, social media updates and blog post writing. Clients include web designers, social media strategists, marketing professionals and business owners. 

Why Your Website Needs a Blog

The Number One Reason Why Your Website Needs a Blog

Written by Anne McAuley Lopez on . Posted in Start Blogging

The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will Websites with Blogs Get More Visitorshelp your visitors:

  • Understand how your business can help them
  • Contact you
  • Opt-in for an e-newsletter
  • Follow your business on social media

The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you are adding a new blog post at least once a week. Popular posts for any business include tips and how to information.

An accountant might write a blog post called five things to bring to your tax prep appointment, for example. As a blogger about your specific type of business or industry you are illustrating to clients and prospective clients that you are an expert in your field.

Not only are you establishing yourself as an expert when you have a blog on your website, you are sharing relevant information and are adding content to your website. Adding content is one of the top ways for your website to be found online and is the number one reason why your website needs a blog.

Blog Post Ideas for Business

15 Blog Post Ideas for Business Owners

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Start Blogging

I’ve spoken and written about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.

  • Define your target market.
  • Make your posts relevant to your target market.
  • Don’t be boring.
  • Keep blog posts simple and to the point.
  • Bullet points and numbering are your friend.

We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…

12 Ways to Generate 12 Blog Post Ideas in 30 Minutes or Less

Written by Anne McAuley Lopez on . Posted in Start Blogging

When I talk to clients they tell me a version of not having enough time or ideas to write on their business blog. Once we get started, they see their business in a different way. They’re able to generate blog post ideas and other content relevant to their prospective clients. 

What are the most common questions asked about you, your business, or your industry? Answering those questions is a great place to start when generating 12 blog post ideas in 30 minutes or less.

Track topics on a spreadsheet. As you add ideas, make notes and add relevant links to which you can refer when you go back and write the post.

Are you ready? Here are 12 Blog Post Ideas to get you started. 

  1. Organize. Before panic sets in, think of three or four topics on which you want to write. My client who is a marketing professional selected social media (general), networking, social media (Facebook and LinkedIn), and marketing plans as her topics. It was easier to fill in three blog post ideas for each topic than a longer list of twelve and she now has a variety of content on her blog.
  2. Old Lists. I don’t know about you but I am list keeper. To do lists, idea lists, spreadsheets for planning events, whatever I am doing that takes more than a couple of steps needs a list. To develop my list of 12 topics, I referred to my old content lists.
  3. Refresh an old post. My blogger pal and image consultant Tabitha Dumas has been refreshing old blog posts as part of her content and social media strategy for the year and her audience is loving it. I am pretty sure Tabitha is loving it too because she’s not having to reinvent the wheel to come up with new topics. She’s refreshing old posts with new ideas and publishing. Change at least 30% and you’re good with Google in terms of duplicate content or just delete the original blog post.   
  4. Newsletters. What’s in your email box? Newsletters aren’t just for reading and adding to the trash. Use the content from thought leaders in your industry as sources for your own blog posts. Jump from, “here’s what so and so wrote,” to give your opinion or tell how your business can help people in that situation.
  5. Google Alerts. I’ve set up Google Alerts for keywords. Then my email sorts it into a designated folder to which I refer when I am stuck for a blog post topic. Thought leader names, companies you follow, and client names are useful alerts.
  6. Google Analytics. Which posts generated the most traffic to your website? Which keywords are people using to find your site? Write those topics and use the keywords again.
  7. Social media. Check social media analytics to see which posts generated the most engagement. Write about those topics again.
  8. FAQ. What do people most ask you about when it comes to your business? Answer their questions in a series of blog posts.
  9. ICYMI. In case you missed it or what you wish people knew about you, your team, or your business. Did you add a new employee? Introduce them in an interview blog post. Did you renovate your office? Show readers pictures and tell about the experience or share how your new office is an improvement on the last.
  10. Community or company events. If you’re involved in the community, tell readers where you’ve served as a volunteer or sponsored an event. This is especially engaging if your business is locally based as opposed to online.
  11. Organize email. Set up email folders where you can easily save emails that you might find useful later. I go to my Content folder when I am struggling for a blog post topic. Not only is this helpful for inspiration, it keeps the inbox clean.
  12. Competitive intelligence. Go to blogs and/or social media of competitors to see what they’re writing. One of my favorites is to search Twitter using relevant search terms and hashtags to see what’s going on in the world of blogging. Do the same for your industry.

Stop making the excuse of not knowing what to blog and start writing!

If you’re still scratching your head at the thought of generating blog post ideas or writing blog posts for your business blog, schedule a Getting Started Session by calling 480-206-6452 or emailing anne@bloggingbadass.com.

Creating Engaging Content

Begin Creating Engaging Content

Written by Anne McAuley Lopez on . Posted in Start Blogging

creating engaging contentCreating engaging content begins with making a commitment to creating content and then following through.

It’s that second part, that follow through, that is challenging for many of us. It isn’t for the faint of heart, that’s for sure.

Next you need to identify your target market and why you want to create content. Without these two pieces, you won’t build content that is focused on your goals.

Identify Your Target Market

If you don’t know who you’re talking to or want to be talking to, then how do you know what to say? You don’t. You have to identify your target market so you know who you are reaching or who you want to reach so you can build a content strategy that speaks to them. 

Know Why You’re Creating Engaging Content

Knowing why you’re creating content will keep you focused on the goal. In Ken Blanchard’s book One Minute Manager, he writes about goals being like bowling pins. If you don’t have the pins to knock down, then how do you know when to celebrate? You could be rolling bowling balls all day and not know if you’ve hit your target. The same is true for content.

Reasons to create content:

share on social media

You Need Content to Share on Social Media (and other reasons your business needs a blog)

Written by Anne McAuley Lopez on . Posted in Content Marketing, Start Blogging

share on social mediaAs business owners we’re often too focused on building business and serving customers to see the value in expanding our digital marketing presence. Social media is effective and grows brand recognition in the community but there’s more to marketing.

You have to create your own content to gain the love of Google, establish yourself as the expert in your industry, and share more than other people’s content on social media.

All too often I hear the concern that blogging and (other content like live streaming, videos, and podcasting) will give away too many secrets about a business but it’s the opposite. You will attract your ideal clients because you’re illustrating you’re knowledgeable about your products and services but that’s not the only reason your business needs a blog. 

Let’s not forget the value of blogging when it comes to search engine optimization (SEO).

Google loves when we add new content.

Don’t create a website and let it sit untouched. The key to being noticed by search engines like Google is to create engaging, relevant content on a regular basis. Blogging is one of the most affordable and efficient ways to add content to your website.

Think of it this way. Each blog post is another page, another way for visitors to find your site.

One blog post a week adds 52 pages to your website every year.

The more frequently you do this, the more likely search engines will visit and rank your site higher in search engine rankings.

Combine consistent, relevant content using keywords and you’ve got a winning combination for your brand.

Establish yourself as the expert.

A mechanic who creates a video of how to change oil in a car isn’t going to lose customers because he shared how to do it. He’s more likely to attract new customers because they see him as the expert. They don’t want to change the oil in their car because they can see how much work it is; they’ll take their car to the mechanic who knows how to change the oil. It’s the same for your business.

If your competitors aren’t creating content, they’re missing an opportunity to grow their business and get noticed (in a good way) by prospective customers. That’s your opportunity to gain a share of the market. Even if they are creating content, it’s not the content you’re creating.

Your brand is unique.

Create content that connects to your target audience. You’re the expert, not your competitor.  

You need content to share on social media.

Think about the content that you’re sharing on social media. It’s probably articles from other experts in your industry that drives readers away from your site. It’s like you’re marketing for the competition. (ouch!) That’s why you need to create your content to drive traffic to your website.

Sharing the content of others is a great way to build community but be picky about what you share and from which sources. Ask yourself these questions before sharing an article on social media:

  • Is this from a reliable source? You might rethink sharing if it’s from a direct competitor.
  • Is this article relevant to my ideal client? If it’s not, don’t share it.
  • Does this article represent my brand voice? Just because it’s a cute kitten and its puppy BFF doesn’t mean you should share it on the social media for your business. It might be better to share on personal social media or not at all.
  • Could I write a better article on the same topic? If you could write a better article, save the link for reference and write your own blog post.

Share your blog posts, videos, podcasts, and links to downloadable content on social media in addition to content from others and those cute cat memes you just can’t stop posting.

How often should you blog? For most businesses, once a week is a reasonable frequency and attainable goal.

How to Write a Blog Post

How to Write a Blog Post

Written by Anne McAuley Lopez on . Posted in Start Blogging

Are you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post:

Start Writing Blog Posts

Where to Start Writing Blog Posts When You’re Feeling Overwhelmed

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Start Blogging

You’re staring at a list of blog post ideas waiting for the posts to write themselves but they never do. Where do you start writing blog posts when you’re feeling overwhelmed? Sometimes the best thing to do is walk away, do something else, then return with a new approach.

Do anything that gets your mind away from the blank page.

Go for a walk. Play with the dog. Dance.

Start Writing Blog PostsYou will be amazed at what 5-10 minutes away from the screen can do for your creativity and blogger motivation.

Believe me when I say I spend as much time in my backyard pondering as I do writing.

Come back to the list of ideas or the piece you’re writing with new eyes.

Start where you’re comfortable.

Pick a topic from your list that inspires you and write. Some days that’s easier said than done.


There are two ways I approach blog post writing:

  1. Write the middle of the post first. Then a conclusion. Craft the opening last. It’s often easier to write the opening after I’ve gotten all of my ideas out of my head.
  2. Write what I know on the topic. Write from the heart. Research and make notes. Then go back and craft a piece my client will love.

Find your flow. There’s no right way to write.

On my list(s) of blog post ideas, whether for my own writing or for a client, I add notes and relevant links that trigger me when I come back to write. If I have only a topic listed, I don’t always recall why I wanted to write on that topic and it causes a feeling of overwhelm.

I have a list of 100 blog post ideas that gives me anxiety.

I wonder why I haven’t written these posts or how I could, if I wrote them, repurpose them into an ebook, livestream, or guest blog post. My chest is tight just writing about it.

Finally I took the list of 100+ blog post ideas and broke it into a smaller list of 25 ideas. That’s where I got many of my 12 blog post ideas in 30 minutes or less.

12 ideas is less overwhelming than 100 ideas or a blank page with no plan.

When you’re feeling overwhelmed, step away and come back with a new approach. Make your list shorter. Focus on one category rather than a huge list. Write a topic that interests you in the moment.

There’s isn’t a right or wrong way to write your blog posts. Find what works for you and go with the flow to create content that reaches your target audience.

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com