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Why I am Writing 12 Blog Posts in 12 Days

Written by Anne McAuley Lopez on . Posted in Projects & Press Releases

blog posts

Originally I was going to write 12 blog post in six days but that just wasn’t a reasonable goal. I updated to 12 posts in 12 days which is more attainable. 

I need a challenge.

Not an income challenge. I already did that Q1 when I exceeded my income goals three months in a row and running. It seemed like a good idea until a I realized I was also planning my wedding. It was a crazy time. Thankfully my supportive husband was with me every step of the way.

Not a client challenge. I’ve gotten the hang of nurturing leads so that when a client and I decide to no longer work together there are prospects waiting to work with me.

Not a physical challenge. I joined a gym in February. I am enjoying working off stress and sleeping better, not to mention the benefit of my clothes fitting better.

I need a blogging challenge.

Why I am Writing 12 Blog Posts in Six 12 Days

Clients approach me with an understanding that content is important to their marketing and social media strategy but don’t have time to write. That’s when they hire me for a 12 post blogging package. Within 4-6 weeks we develop 12 blog post ideas that they can use as blog posts, newsletter content, and/or LinkedIn publishing.

I’ve never done a 12 post post blog project for my own website and it’s about time for that to happen! And I am going to do it in Six 12 DAYS!

Sounds crazy but the timing is perfect. I’ve wrapped up a few projects and am waiting for a few to start. I have ideas on lists all over my office, in my head, and on my computer.

To start, I am handpicking 12 blog post ideas that I’ve had rolling around in my head for a long time. This post is the first of 12.

 

Time to Redesign Your Website

5 Signs it’s Time to Redesign Your Website

Written by Anne McAuley Lopez on . Posted in Projects & Press Releases, Solopreneur Ideas

Time to Redesign Your Website

The Old Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell.

I started asking colleagues what they thought of my now-old website and they gave honest feedback.

  • What do you DO?
  • How can you help my business?
  • Who is your target client?

It became clear the design was outdated, the content needed to be updated, and a clear message needed to be articulated. It was time for a website redesign.

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Here are five signs it’s time to redesign your website:

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