If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell.
I started asking colleagues what they thought of my now-old website and they gave honest feedback.
- What do you DO?
- How can you help my business?
- Who is your target client?
It became clear the design was outdated, the content needed to be updated, and a clear message needed to be articulated. It was time for a website redesign.
Here are five signs it’s time to redesign your website: