Why You Need an Editorial Calendar for Your Blog

It is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. [...]

How I Helped Clients Get Badass Outcomes

Last week I was contacted by Sean Tierney of Automation Gurus via Twitter asking if I would like to participate in a Business Accelerator as a copywriter. The goal was to get individual clients badass outcomes in just two days. Sean described the Business Accelerator as, “doing what we do every day on a compressed [...]

Is your social media strategy like throwing spaghetti at the wall?

When I started my business in 2010, social media was relatively new for business marketing. We thought we knew what we were doing; by today’s standards we were just throwing spaghetti at the wall to see what stuck. There wasn’t a plan except to have a social media presence. Today businesses need to have a [...]

Tips for Event Marketing

Event marketing is an art form. To effectively promote an event, whether an in-person or online event, takes creativity and planning. If you’re not willing to invest time and resources, you won’t see the payoff in leads generation, increased brand awareness, or other ways that you’re measuring event success. Begin by having a clear vision [...]

Steps for Getting Started Blogging

You’re a business owner who is developing a marketing plan. You know you should be blogging. You don’t know what to blog. You’re overwhelmed because you’re just not sure how to get started. Here are steps for getting started blogging: Read More: Find resources to help you generate ideas on which you can write. For [...]

How to Begin Content Creation

How to begin content creation begins with making a commitment to creating content and then following through. It’s not for the faint of heart, that’s for sure. Next you need to identify your target market and why you want to create content. Without these two pieces, you won’t build content that is focused on your [...]

Don’t be Lazy When it Comes to Content Creation

Creating content takes time and energy….and lots of it. All too often I hear business owners say they don’t have time or resources to write on their blog or post to social media. When I ask why, they say they just don’t see the value. Many say they get clients through referrals and they don’t [...]