Content Marketing

Email can be overwhelming and sometimes we do it to ourselves. I’ve signed up for more newsletters than I care to count. Last year I used Unroll Me to unsubscribe from thousands of emails to which I was subscribed. It was part of a strategy to test my theory that newsletters from other people aren’t […]

Have you ever started a project full force and then it fades into nothing? That’s often how our online marketing begins. We’re excited to roll out a website, new product or service, or social media. When the novelty fades, we often abandon our efforts, calling it a failure. The reality is that our online marketing […]

If you’re not adding content to your business website, you’re missing a huge opportunity to connect with your target audience and increase your search engine ranking (SER). Without content, your website is nothing but a pretty design — and it’s not telling visitors a story. In my guest blog post on 910 West, I discuss […]

It is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. […]