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6 Things I Learned by Being a Facebook Business Page Failure

Written by Anne McAuley Lopez on . Posted in Content Marketing, Social Media

I’ve been trying to delete my Facebook business page but I haven’t pulled the plug yet and here’s why. I was a Facebook failure.

Like a lot of people, I was frustrated that posts weren’t being seen and that I wasn’t getting leads from Facebook. What I really needed was to be more engaging to connect with my target audience. Once I realized Facebook is a place to network and not a place for leads (at least not as a primary focus), I decided not to kill my page.

Here are six things I learned by being a Facebook business page failure.

  1. Don’t sell on the personal profile. This is more of a pet peeve than a lesson learned from my own experience. While it’s okay to comment and tag your business on your personal profile, don’t sell on your personal profile. Not only will you alienate friends and family, Facebook will shut you down.
  2. Know your target client. I don’t mean you sit around and hold hands singing Kumbaya. I mean you need to know who you want to reach. As soon as I figured that out, my social media focus changed. Facebook was no longer the only platform on which I engaged; I began using other social networks and engaged differently on Facebook. I participated in groups and even created my own. Before I could blink, I had over 100 people in my Blogging Badass Facebook group and more engagement on my business page than I had seen in months. And I was actually spending less time on Facebook.
  3. You want to use Facebook to generate leads. Everyone loves a pipeline of leads but Facebook isn’t a lead generator. I changed my Facebook strategy in favor of LinkedIn. The reason? My ideal clients include other businesses and professionals who are likely networking on LinkedIn, not Facebook. They go to Facebook to see their family, not make business contacts.
  4. You’re too focused on why people unliked your page. Two words for people who unlike your page: who cares. I used to ponder why someone would unlike my page and even tried to figure out who they were. It really doesn’t matter. In fact, I think it’s more focused now than ever.  
  5. You aren’t engaging in your own or anyone else’s groups. If you’re too focused on yourself, you’re not connecting with others. Once I engaged my audience by asking and answering more questions on my page and in groups, I experienced a shift. Facebook isn’t about me, it’s about engaging and connecting to the audience whether that’s on my own pages and groups or those of others. I recommend a combination of both.
  6. You’re all words, no graphics. As a writer, I want to share my words but I never thought about graphics until my Facebook engagement was next to nothing. Graphics were foreign to me until I started watching my blogger friends’ pages and saw they were using graphics to engage their audience! I finally bit the bullet and learned how to use Canva to create simple images for my blogs and social media. Guess what? Engagement on the Blogging Badass Facebook business page and in the Blogging Badass Facebook group are higher than ever!

While I still have days when I want to delete my Facebook business page, it’s not a constant nagging feeling. I’ve found ways to engage my audience and connect with my target clients. It’s good to not be a Facebook failure any more!

If you’re not sure which social media sites are right for you, call me at 480-206-6452 or email anne@bloggingbadass.com to schedule a Getting Started Session today.

Don’t Let Your Blog Post Go Stale – 11 Ways to Repurpose Old Content

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

This is the pot calling the kettle black when I say don’t let your blog posts go stale. You need to repurpose old content and not just let it sit on your website. I’m putting a plan together to make more of what I’ve already written. If you follow me on Twitter, Facebook or LinkedIn, you’ll see that I’ve been sharing; but that’s not all there is when it comes to repurposing old content.

Repurpose old content

Think about why you’re blogging.

  • Drive traffic to your website.
  • Share your own content on social media.
  • Call people to action.
  • Make prospective clients interested in working with you.

You can’t meet any of these goals if blog posts are just sitting dormant and unshared on your website.

Make the most of your blog posts with these eleven ways to repurpose old content.

  1. e-book. You’ve got a lot of written content sitting on your website. Take a series of related blog posts and create an e-book website visitors can download in exchange for their email address. You may need to massage the copy a bit but it’s better than starting from nothing AND you’re building your email list.
  2. Podcast or livestreaming. Take the ideas from your blog posts and repurpose to a podcast and/or livestream where you can reach a new audience. Share podcasts and the transcript to your blog as new content.
  3. Share on social media. Breathe new life into old content by sharing it on social media. Share with the title and a link to the post. Then take shorter pieces from the body of the post and share on social media. Use a scheduler like Buffer or Hootsuite to keep the social media pipeline filled or hire a Social Media Manager like Leanna Glenn-Clark of Out of the Box Marketing.
  4. Revamp and re-release. Not every blog post is evergreen meaning that it stands the test of time. My old blog posts about social media like Which Social Media Fits Your Brand are outdated. I barely give a nod to Pinterest and never mention Instagram. As for livestreaming (Facebook Live, Periscope, Meerkat), it wasn’t even a “thing” yet. It’s on my to do list to revamp and re-release a blog post about social media platforms.
  5. Spin it differently. Instead of writing generically on your topic, write for a different audience. For example, if you sell life insurance, write about why people need life insurance, then also write life insurance for families, why you need more than just your employer sponsored insurance, spousal life insurance, life insurance tips for young families. Keep your target market in mind as you spin content differently.
  6. Case Studies. Let’s take the life insurance example from #5. Rather than telling people why they need life insurance, give them an example in a case study. Tell why the client came to you, what you offered as a solution, and the outcome. Use these stories as your commercials at networking events to get people more interested in what you’re offering.
  7. Value of links. When you’re writing new content, refer to old content. Link to the old content in the new post. You’re more likely to have visitors stay on your website and keep reading.
  8. Update the statistics or infographic. Take an old piece and update the numbers or the infographic and you’ve got a new post! Be sure you’re changing at least 30% of the content to avoid duplicate content issues with Google.
  9. Best of blog posts. Don’t reinvent the wheel when it comes to creating content for your website. Create a Top Ten list a la David Letterman about content on your site. Link to the old posts to get them back in front of your audience.
  10. Pinterest for Brands. If you’re a master of images, utilize Pinterest to drive traffic back to your website. The old post about picking the best colors for your website? Get it in front of your Pinterest following!
  11. Newsletters. Stop trying to reinvent the wheel every time you need newsletter content! Use blog posts to create a theme and message for the people on your newsletter mailing list. This will let them know what you’ve been up to and will drive them to your website.

If you’re wondering which of these is most effective to re-engage your audience, use Google Analytics to track website traffic. Not only can you see which posts are getting the most views, you can review keywords and social media sites that are driving visits.

Creating content isn’t a one-time event. With a content strategy you can repurpose old content into newsletters, e-books, live streaming, social media updates, and new blog posts.

Not sure where to get started blogging? Schedule a Getting Started session with me today by calling 480-206-6452 or emailing anne@annemcauley.com.

For more blogging tips, join the Blogging Badass Facebook group where we’re talking blogging and social media.

Related Articles

Newsletters Aren’t for the Trash – How to Use Newsletter Content for Your Blog

You’ve Written a Blog Post. Now What?

You Need Content to Share on Social Media (and other reasons your business needs a blog)

Written by Anne McAuley Lopez on . Posted in Content Marketing

share on social mediaAs business owners we’re often too focused on building business and serving customers to see the value in expanding our digital marketing presence. Social media is effective and grows brand recognition in the community but there’s more to marketing.

You have to create your own content to gain the love of Google, establish yourself as the expert in your industry, and share more than other people’s content on social media.

All too often I hear the concern that blogging and (other content like live streaming, videos, and podcasting) will give away too many secrets about a business but it’s the opposite. You will attract your ideal clients because you’re illustrating you’re knowledgeable about your products and services but that’s not the only reason your business needs a blog. 

Let’s not forget the value of blogging when it comes to search engine optimization (SEO).

Google loves when we add new content.

Don’t create a website and let it sit untouched. The key to being noticed by search engines like Google is to create engaging, relevant content on a regular basis. Blogging is one of the most affordable and efficient ways to add content to your website.

Think of it this way. Each blog post is another page, another way for visitors to find your site.

One blog post a week adds 52 pages to your website every year.

The more frequently you do this, the more likely search engines will visit and rank your site higher in search engine rankings.

Combine consistent, relevant content using keywords and you’ve got a winning combination for your brand.

Establish yourself as the expert.

A mechanic who creates a video of how to change oil in a car isn’t going to lose customers because he shared how to do it. He’s more likely to attract new customers because they see him as the expert. They don’t want to change the oil in their car because they can see how much work it is; they’ll take their car to the mechanic who knows how to change the oil. It’s the same for your business.

If your competitors aren’t creating content, they’re missing an opportunity to grow their business and get noticed (in a good way) by prospective customers. That’s your opportunity to gain a share of the market. Even if they are creating content, it’s not the content you’re creating.

Your brand is unique.

Create content that connects to your target audience. You’re the expert, not your competitor.  

You need content to share on social media.

Think about the content that you’re sharing on social media. It’s probably articles from other experts in your industry that drives readers away from your site. It’s like you’re marketing for the competition. (ouch!) That’s why you need to create your content to drive traffic to your website.

Sharing the content of others is a great way to build community but be picky about what you share and from which sources. Ask yourself these questions before sharing an article on social media:

  • Is this from a reliable source? You might rethink sharing if it’s from a direct competitor.
  • Is this article relevant to my ideal client? If it’s not, don’t share it.
  • Does this article represent my brand voice? Just because it’s a cute kitten and its puppy BFF doesn’t mean you should share it on the social media for your business. It might be better to share on personal social media or not at all.
  • Could I write a better article on the same topic? If you could write a better article, save the link for reference and write your own blog post.

Share your blog posts, videos, podcasts, and links to downloadable content on social media in addition to content from others and those cute cat memes you just can’t stop posting.

How often should you blog? For most businesses, once a week is a reasonable frequency and attainable goal.

If you’re having trouble finding the time to blog, I offer Monthly Blogging Packages. I write on your behalf, telling the story of your brand, so you can focus on your business. Contact me at anne@annemcauley or 480-206-6452 to learn more.

Relevant Articles

Why Your Business Needs a Blog

8 Reasons Why Your Business Needs a Blog

My Experiment on the Best Times To Post on Social Media

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

My social media strategy was stale. I needed to revamp and refocus my efforts.

Since 2010 I’ve been researching and experimenting using social media for business. When I began, the strategy was simple – have a presence on social media – but it has gotten more complicated, not to mention more crowded. While Facebook, Twitter, and LinkedIn remain my steadfast platforms, there are a lot more players on the scene that need consideration — Pinterest, Instagram, Periscope and more.

best times to post on social mediaOver the years, I’ve studied the return on social media investment, target marketing, and best times to post. While I’ve dabbled in the latest news on these topics, I’ve primarily stuck to the beat of my own drummer.

I post what I think my social media communities think is helpful, amusing, or engaging and it’s worked to get me visibility, networking contacts, leads, and clients.

BUT

The landscape of social media is changing. It’s significantly more crowded, making it more challenging than ever to get my brand’s voice heard.

I suspected my content was not the problem but  rather it was the times of day I was posting – Monday through Friday, primarily during business hours. That’s when I came across the Co-Schedule download called The Ultimate Best Times to Post on Social Media and confirmed my suspicions.

Rather than paying attention to the day or time, I was posting whenever the mood struck me. That’s not necessarily when my community was online so even if the content was good, they weren’t seeing it or paying attention to it.

What did I do to adjust the times I was posting to social media?

For the better part of the year I was paying for the Awesome access on social media scheduler Buffer but I wasn’t always using it consistently. Even when I was, I hadn’t adjusted the time zone or posting times in months. That alone could help me but I decided to follow CoSchedule’s guidelines for time zone and best times to post on social media for Facebook, Twitter, and LinkedIn, my primary social media platforms.

When I started my experiment I had:

Twitter – 2880 followers

Facebook Blogging Badass Page – 620 likes

Facebook Blogging Badass Group – 107 members

LinkedIn – 718 connections, 802 followers

Goals of the Experiment

  1. Schedule one month of posts on Buffer.
  2. Add live posts at various days and times.
  3. Use the same posting times for Facebook page and group.
  4. 3,000 Twitter followers
  5. Increase engagement in the Blogging Badass Facebook group.
  6. Engage with target market on LinkedIn.

Honestly, I am surprised at the results of the best times to post on social media experiment. By the numbers, here’s where I ended the month:

Twitter – 2975 followers <+95>

Facebook Blogging Badass Page – 619 likes <-1>

Facebook Blogging Badass Group – 114 members <+7>

LinkedIn – 728 connections <+10>, 815 followers <+13>

Overall I feel like I spent less time on social media and got better results

but

the numbers aren’t the whole story of the best times to post on social media.

There were two surprises.

The first was the increase of 95 Twitter followers with little effort. The newest followers are aligned with my target markets of SEO and marketing companies, content creators, digital marketers, and fellow bloggers. I think that the times and consistency of tweets has helped as well as participating in twitter chats with complementary businesses, retweeting, live tweeting, and making strategic connections.

The second surprise was on LinkedIn. Not only did the number of connections and followers increase, there was more engagement on my posts. It is worth noting that along with adjusting the times, I made an effort to comment on posts by people in my target market. That got me seen by more people including two new clients.

Interestingly, during this experiment I didn’t publish on LinkedIn or my blog. I only recycled content I had already created and shared the best of what I found from others.

What can be learned from this experiment?

I learned that with focused effort and strategy I can grow my business and increase engagement in my online communities – and you can too.

  • Identify your target market.
  • Choose social media platforms where your target market spends time.
  • Create and share your own content.
  • Share the best content from others.
  • Post relevant content at times when your community is most likely to see it.

Was the CoSchedule guide the key to the success of my experiment on the best times to post to social media? Yes but…. so was Buffer …. and so was the kickass content I created ….and so was the kickass content I found and shared. The real lesson is realizing that while I’ve learned a lot about social media in the last five years, there’s a lot more to learn.

Are you interested in learning how to use social media as part of your blogging strategy? Join the Blogging Badass Facebook group

Source: The Ultimate Best Times to Post on Social Media

Why Your Business Needs a Blog

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

If you have a blog on your website and aren’t adding content on a consistent schedule, you’re missing a piece of your marketing plan and an opportunity to speak to your target client. A blog is the most affordable way to establish yourself as an expert and distinguish yourself from the competition.  Not to mention that Google loves new, relevant content; it helps the site get ranked higher in searches.

When was the last time you added content to your website?

Many businesses have websites designed only to leave it hanging on the internet. We don’t have time or don’t know what to write for the blog. It’s overwhelming and with all of the other hats we wear as business owners, blogging often falls to the bottom of the list. And we never reach the end of the list.

What kind of content should be on a blog?

When I think of blogging, I think about adding written posts but in an age of insta-technology, many people don’t want to read a long written article.

The goal is to connect YOU to your target audience.

Videos, podcasts, infographics, news about your business, community events (if you’re targeting a particular geographic area), links to guest blog posts or media clips all make for effective content for your business blog.

Often we share other people’s content and while that’s a good idea, there is great opportunity to share your own products. Make a video about how to wear the scarves you sell. Write about tips for decorating and include your products in the post. Make your target clients want to buy your products.

Don’t stop when you hit publish.

Share blog posts on social media and in e-newsletters. Share the link to the post more than once and across social media sites using a different message each time. Not only will you drive traffic to your website, you will be establishing yourself as an expert in your field.

It’s time to start blogging for business.

If you’re not sure how to get started or continue blogging, join the Blogging Badass Facebook group and grab a copy of the Badass Guide to Blogging

Choosing the Right Social Media for Your Blog

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

choosing the right social mediaWhen it comes to choosing the right social media for your blog, there are two things you need to define: your target market and your social media goals. That gives you focus to create and share content exactly where your readers are spending time.

Define your target market. Who do you want to read your blog? Who do you want to buy your product or service?

EVERYONE is NOT your target market. Once you get clear, you can focus your social media efforts based on that demographic or interest group.

In their simplest form, there are three primary social media goals:

  1. Find your target market.
  2. Engage your target market my creating and sharing relevant, useful content.*
  3. Provide opportunities for engagement.

A secondary social media goal is to use social media for lead generation and sales. Ideally, leads and sales happen organically as you’re building trust with your online community. That’s not to say using ads to promote products and services is a no-no; only that sales shouldn’t be the primary goal.

*You don’t have to reinvent the wheel when it comes to content. If you see content that is useful to your community and couldn’t create a better version, share the content. If you think you could create something better, create a better version and share that.

LinkedIn: What used to be a resume and job seeker website has become a social and publishing platform for corporate types as well as entrepreneurs. Not only can Google find your profile, your LinkedIn community can find and connect with you using keywords. That makes it especially important to keep your profile up to date. Pretty cool if you’re looking to connect with people in a particular industry or at a particular company.

My favorite feature? LinkedIn Publishing. Unless you’re in a visual business, you should probably be publishing on LinkedIn. Be careful not to publish the exact same content in two places. (Publish on your blog and the exact same post on LinkedIn, for example) Google frowns upon it.

Facebook: Gone are the days of paying for likes on your business page. While it is still important to share relevant content on pages, the real interaction is happening in private groups. Check out my group Business Blogging Badass and experience for yourself.

Twitter: I LOVE Twitter for networking and research. I’ve met some of my best business friends through Twitter. When I attend events, I follow the event hashtag, make a connection, and then meet in real life. I’ve gotten referrals for business through Twitter contacts. When I am researching a topic or looking for the latest news, I check Twitter, often before a newsfeed or Google. I find the most up to date information is here.

Pinterest and Instagram: If your business or blog are visual (graphic designer, website designer, photographer, artisan, etc.), I recommend Pinterest and/or Instagram. Because I am more written than visual, my strategy is to have a presence on these sites but no dedicated time for posting; it just happens when it happens. That could change in the future but for now that’s how I use these sites.

Bottom line is that you don’t need to be on every social media site every day if you know your target market and define your social media goals. Create kickass content and share where your readers are spending time.

If you’re not sure which social media sites are right for you, call me at 480-206-6452 or email anne@annemcauley.com to schedule a Content Strategy Session today.

How to Use Your Blog for Business

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

How do you use your blog for business?

If you’re like a lot of business owners, you’re not using it at all. Stop whatever you’re doing and start thinking about creating content right now.

  • 55% of websites with blogs get more visitors
  • Blogs are rated the 5th most trusted online resource.
  • 61% of consumers have made a purchase based on a blog post.

How to Use Your Blog for BusinessBlogging needs to be part of every business marketing plan because of the value it brings to your business. It’s a commitment that can pay off by establishing you as the expert, creating a voice for your brand, and getting your business found online ahead of the competition.

How to Use Your Blog for Business

Blogging is a commitment that begins when you:

  • Identify your blogging target market
  • Create a Content List or Editorial Calendar
  • Schedule time to blog (and actually do it)

Blogging and Social Media

If you’re just sharing other people’s content on social media, you’re just wasting time.

To create value for your community, you must have your own content.

How will your community get to know you and your business?

How will you establish yourself as an expert?

You won’t or it will be a longer road to meet your marketing goals.

Don’t have enough time? Outsource blogging and social media management.

Get Your Business Found Online

Google loves when we’re adding new content to our website.

With just one blog post per week, you’re adding 52 engaging and relevant pages of new content to your business website each year.

Generate keywords for your blog posts and website content using a WordPress plug-in called Yoast to get your business found online ahead of the competition.

Use for Customer Acquisition

Businesses with blogs on their websites are more likely to generate leads on their website because they are establishing a relationship with their community.

Customers are likely to view you (and not the competition) as a source of reliable news and information about your business or industry. They will buy from you before someone else.

Affordable PR

Don’t save the news for press releases!

Use your blog for business news and information related to your industry and community.

Have you added employees to the team?

Did you move to new office space?

Are you rolling out a new product or service?

Share the news on your blog and social media. It’s affordable PR and good for business.

Branding

A business blog provides an inexpensive platform to create a voice for your brand to reach your target market. Tell readers how your business can help them. Whether you’re a young entrepreneur or an established attorney, tell a story and create a voice for your business.

If you don’t have the time to blog, hire a professional blogger to create a voice for your brand. Call me, Anne McAuley, at 480-206-6452 or email anne@mcauleyfreelancewriting.com.

The Truth About Social Media for Business

Written by Anne McAuley Lopez on . Posted in Content Marketing

Social Media for BusinessSocial media isn’t for sissies. There’s a lot of competition to get your voice heard.

The truth about social media for business is that you need an executable plan to make it worth your time, effort, and resources.

Be clear about why you’re on social media, who you want to reach, and the message you want communicated about your brand. Most importantly, you must be consistent.

Here’s the truth about social media for business.

You need to identify your target market. Choose social media platforms where you are most likely to find your target market. Just because everyone is talking about Instagram, it doesn’t mean you need to be there. If your target market is 18-34 years old, you need Instagram for your brand. Otherwise, stay away.

You must choose your social media platforms wisely. You cannot effectively manage a social presence on every site or even the main sites like Facebook, LinkedIn, Twitter, and Pinterest.

Social media consultant and fellow badass Stacey Harris suggests (and I agree) that time is best spent on two primary and two secondary sites. Facebook and LinkedIn as primary and Twitter and Pinterest as secondary, for example. Spend a few minutes each day on your primary platforms and once a week on the others. If you don’t have the time, hire a social media manager to help you provide consistent messaging and relevant content to your community.

You must have a consistent social media presence. Posting only when you have a house for sale or a special isn’t going to get you the traction you want. You’re just spinning your wheels and should quit or hire someone to help you. Services like $99 Social are affordable and can give your brand the consistency it needs. You should post when you can in addition to having the service so that your social presence is personal and engaging.

You must have a social media strategy. Back in 2010 when I started in social media, the strategy was “have a presence” but oh how times have changed. If your messaging isn’t focused, you won’t see the same results as when you focus on your target market and social media strategy.

You should be concerned about social media engagement not the number of followers. No one and I mean no one should be buying followers. That’s so 2010. Social media is about meeting your community and letting your online community get to know your brand. Trust me when I say that you’d rather have 1,000 followers and engagement than 10,000 followers and no engagement.

You must create and share your own content to share on social media. If you’re not creating your own content, then why are you on social media? Sharing other people’s content is good but to build a community, you have to establish yourself as the expert by creating content on your own blog and as a guest blogger on other people’s blogs.

If you’re struggling to find time or develop ideas for your blog, I invite you to join the 3-Day Business Blogging Badass Challenge where I will be sharing my blogging process. Register here: http://eepurl.com/brJEp5

Why You Need to Identify Your Blogging Target Market

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

Back in 2009, I began blogging for fun. While I didn’t realize it at the time, I had a clear target market for my blog — updating friends and family about my life in Arizona.

As the blog developed into a business blog, it became a hodge podge of personal, business, blogging, and social media posts. I just didn’t want the trouble of running more than one blog and it became a problem.

Colleagues began asking me what my blogging target market was and I had three all crammed into one blog.

Once I realized I had three target markets, I knew I needed a change. I couldn’t continue to dump everything in one place. It was too confusing. It was time for a change including a website re-design and refocus for the business:

  • Blogging Portfolio and Business Services → This became the updated McAuley Freelance Writing website and blog you’re on right now.
  • Entrepreneurs, Solopreneurs, and Freelancers → This became The Solopreneur Blog in partnership with my blogging and social media colleague Robbi Hess.
  • Personal → That’s the as-yet-to-be-launched McAuley Musings blog.

You need to identify your blogging target market to focus content creation.

It’s challenging to develop a content strategy when you’re not sure who you want to reach. That goes for blogging, podcasting, videos, infographics, and social media.

It’s overwhelming when EVERYONE is your target market.

By identifying your blogging target market, you can eliminate ideas and focus on what matters to your audience.

Let’s take real estate as an example.

Anyone who wants to buy or sell a house is as non-specific as a skincare representative saying anyone with skin is their target.

  • Do you want to build a commercial or residential real estate business?
  • What city or neighborhood is your focus?
  • What kind of client do you want?

If you’ve selected investors as your focus, you may write blog posts about how the recent mortgage rates impact buying or selling investment properties or how school districts impact the value of your home and type of renters. You would shy away from posts that talk about packing and moving tips, for example, that would speak to a different target audience. Each of your posts would be relatable to your target market of real estate investors.

Whether you’re in real estate or another industry, it’s important to identify your blogging target market so that you can focus your efforts. Remember, EVERYONE isn’t a target market.

Check out my blog post Why You Need to Know Your Target Market on The Solopreneur Blog for more on this topic.

Need help identifying your target market and creating a content strategy? Call 480-206-6452 to schedule a Content Strategy Session.

Struggling for content ideas for your site? Business Website Content Tips

Written by Anne McAuley Lopez on . Posted in Content Marketing

Business Website Content Tips

What’s the reason you have a business website? For most of us, it’s to give our business a presence online, like the yellow pages of the past. While I may have just dated myself with the yellow pages comment, my point is made.

Marketing your business isn’t just about social media, it’s about a brand story that’s told on your website. It’s about connecting to clients and prospects.

How do we attract clients and prospects with our story?

With engaging content. The best business website content tips include answering the most commonly questions asked by your target client, sharing your WHY, and using proper grammar, spelling, and punctuation.

[Tweet “The only rule of writing effective business website content is to make sure it doesn’t suck.”]

Who are you trying to reach and what problem does your business solve for them? Identify your target client. You have to know who you’re talking to so you can create content that helps them solve their problem. 

Take your time. It’s challenging to talk about our own business. I should know. It took me twice as long to write for my own website as it ever has for a client. That’s because I wanted the message to be perfect.

[Tweet “The message can be re-crafted as you become more clear on the focus of your business. #ContentRocks”]

While the content can be re-crafted, you should not hit publish without checking grammar, spelling, and the correct use of apostrophes. Walk away from the content after your write. Return with a fresh set of eyes a few minutes or hours later. Use spelling and grammar check. If needed, hire a professional proofreader.

[Tweet “Don’t forget to tell clients and prospects about your professional accomplishments and portfolio. #ContentMatters”]

Are you a badass blogger? An attorney who get sh*t done? Don’t be afraid to tell your clients and prospects about your accomplishments and portfolio. Often what we see as bragging on our own websites is just good marketing.

[Tweet “Tell your story to connect with clients and prospects. Write like you’re talking to them. #ContentRocks”]

What’s your WHY? Tell visitors to your website why you’re a passionate [fill in the blank] professional. Telling your WHY connects you to your audience.

And let’s not forget the power of design. Without our designer friends helping us with user friendly and mobile friendly designs, our content would sit on a white page and do nothing. Or worse, confuse visitors with poor navigation.

Business website content tips go beyond creating content for basic home, about, and service pages, and tells a story about your business.

Are you struggling to create engaging content for your business website? Contact me at anne@annemcauley.com or call 480-206-6452 to see how we can work together to reach your target clients.

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com