Blogging for Business Owners

If you have a blog on your website and aren’t adding content on a consistent schedule, you’re missing a piece of your marketing plan and an opportunity to speak to your target client. A blog is the most affordable way to establish yourself as an expert and distinguish yourself from the competition.  Not to mention […]

When it comes to choosing the right social media for your blog, there are two things you need to define: your target market and your social media goals. That gives you focus to create and share content exactly where your readers are spending time. Define your target market. Who do you want to read your […]

How do you use your blog for business? If you’re like a lot of business owners, you’re not using it at all. Stop whatever you’re doing and start thinking about creating content right now. 55% of websites with blogs get more visitors Blogs are rated the 5th most trusted online resource. 61% of consumers have […]

Back in 2009, I began blogging for fun. While I didn’t realize it at the time, I had a clear target market for my blog — updating friends and family about my life in Arizona. As the blog developed into a business blog, it became a hodge podge of personal, business, blogging, and social media […]

If I had a dollar for every time I’ve said, “Stop overthinking and start writing blog posts,” to business owners, I’d be close to retirement. Over the last few months I’ve learned there are an infinite number of distractions that prevent us from blogging or doing whatever it is we need to be doing for […]

As business owners, our time is valuable and often at a premium. We’re the marketing, business development, and accounting departments. While you may understand the value of adding content to yoru business website, you either have no interest in writing or just don’t have the time. If this sounds like you, consider hiring a professional […]

Your business website isn’t a stagnant marketing tool like a business card. It doesn’t just sit around looking pretty [or it shouldn’t if you want to make the investment of a website worth your effort]. A business website should be used to breathe life into your business and brand. The most affordable and effective way […]

Creating engaging blog posts is about more than putting words on a website. It’s about telling a story that attracts and engages readers. In my guest blog post on Coach Erin, I discuss tips for creating an engaging blog post including identifying your target market, making the post relevant to readers, and repurposing content.

This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing. Define your target market. […]

It is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. […]