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Anne McAuley Lopez

Anne McAuley, founder of McAuley Freelance Writing, is a freelance writer specializing in websites, blogging and content marketing strategy.

The Number One Reason Why Your Website Needs a Blog

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will Websites with Blogs Get More Visitorshelp your visitors:

  • Understand how your business can help them
  • Contact you
  • Opt-in for an e-newsletter
  • Follow your business on social media

The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you are adding a new blog post at least once a week. Popular posts for any business include tips and how to information.

An accountant might write a blog post called five things to bring to your tax prep appointment, for example. As a blogger about your specific type of business or industry you are illustrating to clients and prospective clients that you are an expert in your field.

Not only are you establishing yourself as an expert when you have a blog on your website, you are sharing relevant information and are adding content to your website. Adding content is one of the top ways for your website to be found online and is the number one reason why your website needs a blog.

Three Elements of Great About Pages

Written by Anne McAuley Lopez on . Posted in Content Marketing

As a website copywriter I am often asked to update the About Page for a business website. In researching and reviewing I have seen a variety of good, bad and so-so examples. From the shortest to the busiest to the vainest to those that are a perfect combination, here are the three elements of great about pages:

  1. Professional Headshot: Stop cutting your family out of photos that you use for business. Stop fooling us into thinking that isn’t a big mouse or the ocean behind you. Invest some time and money in professional headshots that reflect you and your business.
  2. Tells us something about you: We don’t need a complete biography but it is nice to have a personal element in your About Page. Hobbies, pets, spouses and children are all good to share in limited quantities.
  3. Tells us how you can help us: This may be the lost part of many About pages on websites. We think ABOUT mean about US as a business owner when it really means ABOUT THE BUSINESS or HOW YOU HELP CLIENTS.

Great About pages are a healthy combination of these key elements. Check out our About Page and share your comments below.

102 Blog Post Ideas

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

When was the last time you sat down with paper and pen and wrote? I don’t mean you wrote a grocery list or scribbled a short note. I mean you sat and scribbled pages of notes. If you’re like many people, it has been ages since you put pen to paper.

This week I have taken pen to paper three times.

It has been freeing to use paper and pen. I hear it is a physiological high to sit and write with pen to paper.  Writer’s high instead of runner’s high – I love it! I wrote two presentations with notebook paper being torn out and flown around. I crumpled paper and prayed my favorite pen didn’t run out of ink. It was a truly inspiring experience.

Today I went to my favorite coffee shop and got a dirty soy chai. I took out my purple pen and the notebook my BFF sent me for Christmas as scribbled these 102 blog post ideas:

  1. What sets your business apart from the competition
  2. How to Select [insert your profession – real estate agent, blogger, mom, etc.]
  3. Tips – Share best practices for your business or industry
  4. How to Do Something
  5. persuade with powerQuotes about Something
  6. Quotes from Someone
  7. Services My Business Offers
  8. How to Start Something
  9. How to Finish Something
  10. Why I Do Something
  11. Answer a Question
  12. Opinion of something controversial
  13. Opposite of what you do – I might do a post about why you shouldn’t be a blogger or why you need to quit social media.
  14. Favorite television show
  15. Top Things
  16. Top People
  17. Top Quotes
  18. Top Television Shows
  19. Top Industry Leaders
  20. Most memorable events of my childhood
  21. Weekly blog post of something – I do a weekly dating blog post, for example.
  22. Guest blog posts
  23. How to decide something
  24. How to plan something
  25. Ways to do something – ways to volunteer or live green, for ex.
  26. Blog post round up – list the best blog posts you’ve read this week
  27. Favorite books
  28. Favorite cartoons
  29. Favorite colors
  30. Favorite photos
  31. People you admire
  32. Events that inspire
  33. People that inspire
  34. Interview someone interesting
  35. Favorite authors
  36. Favorite magazines
  37. Favorite stores
  38. Favorite pairs of shoes
  39. Favorite presidents
  40. Favorite bloggers (hint hint)
  41. Favorite hashtags
  42. Favorite tweeps (people on Twitter)
  43. Why I Do Something (drink coffee, roller skate, etc.)
  44. Ways to be a freelancer
  45. Ways to eat cake
  46. Ways to drink coffee
  47. Types of coffee I have tasted
  48. Why I love chocolate
  49. Why I love this Celebrity
  50. Reasons to love something
  51. Reasons to love someone
  52. Reasons to dislike someone
  53. Reasons to dislike something
  54. Reasons to Un-friend
  55. Reasons to Unfollow
  56. Reasons to Use Something (the light rail, for example)
  57. Reasons NOT to use something
  58. Commentary on a current event
  59. Versus – cat vs. dog for example
  60. How to Select
  61. Why You Need
  62. Product endorsement
  63. Product review
  64. Difference between two things
  65. How to dis-similar things are similar (similarities of men and women for ex.)
  66. Event review
  67. Event promotion
  68. Restaurant review
  69. Movie review
  70. How to be Something (How to be a Success, How to be an Investment Banker)
  71. How to be a Friend
  72. Why You Should do Something
  73. How to Avoid Something
  74. Why Something/Someone Failed
  75. Why Something/Someone Succeeded
  76. Why You Should NOT do Something
  77. Similarities between two people or things
  78. Travel or destination (Paris 101, for ex.)
  79. What I did on my summer vacation
  80. How to Prepare for Something
  81. What we can learn from a person
  82. What we can learn from an event
  83. What we can learn from a place
  84. How to Make Something
  85. How to Destroy Something
  86. Selecting Something (a new car, a name for a puppy, etc.)
  87. Chronological
  88. Photos only
  89. Best of
  90. Worst of
  91. Persuasive
  92. Comical
  93. Share an experience
  94. Things I think about in the morning
  95. The last thing I think of before I go to sleep
  96. What I listen to when I work
  97. Choosing a new something (puppy, job, spouse, etc.)
  98. Why X is better than Y
  99. Types of Things
  100. Types of people
  101. Things that wake me in the middle of the night
  102. Things I would do if I didn’t need sleep

I encourage you to try something different. Even if it’s not putting paper to pen. Take the bus. Ride the train. Take a new route to work. I can’t wait to hear what you do to create a new experience!

Share your blog post ideas below. Have you used some of the ones listed? Share a link the blog post. 

McAuley Freelance Writing helps businesses get noticed online through content marketing including blogging, copywriting and social media. We like to say we’re Word Stylists. While celebrity stylists help their clients find their public style with clothes, hair and make-up, we help our clients find their style with words and messaging. Call us at 480-206-6452 to learn more about how we help businesses.


5 Tips for Business Bloggers

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

When it comes to blogging there are a lot of options and it can be overwhelming. Maybe you know you want to start a blog but when it comes to choosing a focus and design you aren’t sure what to choose. Take heart. We’ve all been there!

Here are five tips for business bloggers to help you get started blogging:

  1. Don’t overthink it. While you don’t want to be all over the place, the focus for your blog can be as simple as tips-for-moms or spiritual journey. As you and your audience become more defined then you may narrow topics and focus.
  2. 5 Tips for Business BloggersConsider a monthly theme or focus for blog posts. My friend Sandi is blogging about choices this month. Now you’re within an overall blog theme and a monthly focus of topic. It will help you craft your posts.
  3. Blogging for business or pleasure? Initially you may blog for an audience of friends and family for pleasure. As time passes and you understand the business of blogging you may choose to shift to a more business based approach. Either way is great and kudos for becoming a blogger!
  4. Blog design is important. If you’re blogging for business you may (and likely will) have a different blog design than if you are blogging for pleasure. Design includes domain name, template, colors and logo. “So-and-so-dot-blogspot-dot-com” may work for a fun, personal blog but it won’t fly as a business blog. Invest the time to learn how to improve design as you evolve your blog focus and audience. It’s worth your time and money.
  5. Know your audience. As your following grows it becomes more important to speak to your audience. Who you think is your audience may not be your audience – or your only audience. If you’re a mom blogger, you may have business bloggers following you because you write about organizing or efficiency. It is important to know and understand so you can write to that audience – or risk losing them.

Congratulations on starting or changing your blog! Share a link to your blog so we can follow you and happy blogging!

5 Blog Post Ideas for Business

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

As a ghostblogger I have the opportunity to write on a variety of topics for a variety of businesses and industries. Whether it is a career coach, employee recognition expert, health and wellness expert or a host of other businesses, there are blog post ideas that work for any business. Readers want to hear about your business, learn your tips and tricks and understand how your business benefits them.

Here are five blog post ideas for business:

  1. How You Help Your Clients: Tell your readers how your business can benefit them personally and/or in business. If your business is Send Out Cards, explain the benefits of sending a thank you note. If you offer eco-friendly products, explain how these products create a safer home. Whatever your business there are benefits to your clients – so tell them about it!
  2. Tips for [insert industry or specialty]: People love lists of tips for almost anything. Tips for creating scrapbook memories for your family. Tips for making your home eco-friendly. Tips for making a family dinner. Whatever your specialty or area of interest for your business is what you tell your readers about in a blog post.
  3. What sets your business apart from the competition? Readers and/or prospective clients want to know what sets your business apart from others in the same or similar industry. What differentiates your business in the marketplace? I know a mobile massage therapist. She loves her work so much she goes to her clients’ homes to give them massages! She offers competitive rates compared to non-mobile therapists – that’s serious customer service at affordable prices!
  4. How to [insert something related to your business]: If you’re a stay at home mom blogger, tell your readers how to get the kids ready for school on time or how to create family friendly meals everyone enjoys. Tell us how to convert your home cleaning products to eco-friendly options or how to find a family friendly dentist. Your readers love hearing from you because you’re the expert!
  5. Photos are your friend: People love photos so include photos in your post or posts about your photos. If you’re exhibiting at an expo, take a picture of your booth and tell your readers about the expo. Take a picture of your office or desk and ask readers to share their photos too. People love to be engaged in your day to day activities. It’s a simple way to drive traffic to your blog.

Share your blog in the comments and let’s get connected! No time to blog? That’s okay because we can ghostwrite posts under your guidance. Contact us today at 480-206-6452 to learn more.

McAuley Freelance Writing helps you find the words you need to reach your target clients and audience. Services include writing articles for magazines and newsletters, website copywriting, social media updates and blog post writing. Clients include web designers, social media strategists, marketing professionals and business owners. 

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