Creating engaging blog posts is about more than putting words on a website. It’s about telling a story that attracts and engages readers. In my guest blog post on Coach Erin, I discuss tips for creating an engaging blog post including identifying your target market, making the post relevant to readers, and repurposing content.

This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing. Define your target market. […]

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on […]

It is becoming more and more clear that my clients and I need to have a plan bigger than “I will blog about your business for you.” We need an editorial calendar of topics and sources from which I can work. That way they know what I am writing. I know it’s approved by them. […]

You’ve written a blog post. Now what? It’s sitting on your blog waiting for people to find it but no one is finding it. Why? You’re going to think this sounds weird but people want to be told what to do. No one wants to be told what to do….or do they? When it comes […]