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Anne McAuley Lopez

Anne McAuley, founder of McAuley Freelance Writing, is a freelance writer specializing in websites, blogging and content marketing strategy.

Writer’s Block Tips For Bloggers

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

There are days when you know you should be working on your business blog and the words just aren’t coming to you.

Believe me, I get it.

The creative process is about more than sitting in front of a computer tapping keys. It’s about finding the right place in your home, office, mood, and brain in which you can write.

[Tweet “I find that when my life is cluttered, including my email, I experience more writer’s block. “]

Newsletters Aren’t Just for the Trash (How to Use Newsletter Content for Your Blog)

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Content Marketing

Content for Your BlogEmail can be overwhelming and sometimes we do it to ourselves. I’ve signed up for more newsletters than I care to count. Last year I used Unroll Me to unsubscribe from thousands of emails to which I was subscribed.

It was part of a strategy to test my theory that newsletters from other people aren’t just for the trash and that you can use the content for your social media and blog posts.

Here’s how to use newsletter content for your blog

Start Writing Blog Posts Today

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

Start Writing Blog PostsIf I had a dollar for every time I’ve said, “Stop overthinking and start writing blog posts,” to business owners, I’d be close to retirement. Over the last few months I’ve learned there are an infinite number of distractions that prevent us from blogging or doing whatever it is we need to be doing for our business. Focus, managing priorities and time, and having a simple, executable plan are keys to making blogging a priority.

My Biggest Challenges

Questions to Ask When Hiring a Pro Blogger

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

hiring a pro bloggerAs business owners, our time is valuable and often at a premium. We’re the marketing, business development, and accounting departments. While you may understand the value of adding content to your business website, you either have no interest in writing or just don’t have the time. If this sounds like you, consider hiring a professional blogger. In my guest blog post on 910 West, I share 3 Questions to Ask Before Hiring a Pro Blogger including specialties, pricing, and process.

 

How to Use Your Blog to Tell a Story about your Business

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

Business Blogging Tip - Use your blog to tell a storyYour business website isn’t a stagnant marketing tool like a business card. It doesn’t just sit around looking pretty [or it shouldn’t if you want to make the investment of a website worth your effort]. A business website should be used to breathe life into your business and brand. The most affordable and effective way to build your brand online is to blog on a consistent basis and use your blog to tell a story about your business.

First things first. You must be clear about who your target client is or no marketing (blogging, social media, website, etc.) will work effectively to build your business. You have to know who you want to reach so you can create and share content related to that particular audience. Otherwise you’re throwing spaghetti at a wall to see what sticks. Over time, the spaghetti method gets tiresome, boring, and stressful.

Before you begin blogging, ask yourself:

How to Write a Blog Post

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

How to Write a Blog PostAre you overwhelmed at the prospect of writing a blog post for your website? I get that way too especially when I overthink the process of how to write a blog post. When I think of it as an email to a client or prospect giving them information they’ve already requested, it’s a lot simpler. Here are tips for the next time you write a blog post:

Why Website Content Matters

Written by Anne McAuley Lopez on . Posted in Content Marketing

If you’re not adding content to your business website, you’re missing a huge opportunity to connect with your target audience and increase your search engine ranking (SER). Without content, your website is nothing but a pretty design — and it’s not telling visitors a story. In my guest blog post on 910 West, I discuss Why Website Content Matters. HINT: The easiest and most affordable way to add content to a website is by blogging.

[Tweet “HINT: The easiest and most affordable way to add content to a website is by blogging.”]

15 Blog Post Ideas for Business Owners

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

This weekend at TechPHX I spoke about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.

  • Blog Post IdeasDefine your target market.
  • Make your posts relevant to your target market.
  • Don’t be boring.
  • Keep blog posts simple and to the point.
  • Bullet points and numbering are your friend.

We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…

[Tweet “15 Blog Post Ideas for Business #nomorewritersblock”]

5 Signs it’s Time to Redesign Your Website

Written by Anne McAuley Lopez on . Posted in Solopreneur Ideas

Time to Redesign Your Website

The Old Website

If you’re like a lot of business owners, you created a website when you started your business and haven’t changed it much since that time. I can relate. The McAuley Freelance Writing (MFW) website was originally a blog-only site that was (slightly) updated over four years. Those first versions were created without real focus on who my target client is and the story I wanted to tell.

I started asking colleagues what they thought of my now-old website and they gave honest feedback.

  • What do you DO?
  • How can you help my business?
  • Who is your target client?

It became clear the design was outdated, the content needed to be updated, and a clear message needed to be articulated. It was time for a website redesign.

[Tweet “5 Signs It’s Time to Redesign Your Website”]

Here are five signs it’s time to redesign your website:

8 Tips for Business Blogging Basics

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

If you’re a business owner looking for ways to showcase your business online at an affordable cost, then blogging might be right for you. In my guest blog post on 910 West, I discuss 8 Tips for Business Blogging Basics including ways to generate blog post ideas, creating value for clients and prospects, and how to re-purpose blog content to make the most of your effort.

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com