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Anne McAuley Lopez

Anne McAuley, founder of McAuley Freelance Writing, is a freelance writer specializing in websites, blogging and content marketing strategy.
blog post ideas

102+ Blog Post Ideas

Written by Anne McAuley Lopez on . Posted in Start Blogging

When was the last time you sat down with paper and pen and wrote? I don’t mean you wrote a grocery list or scribbled a short note. I mean you sat and scribbled pages of notes. If you’re like many people, it has been ages since you put pen to paper.

When I get stuck trying to think of blog post ideas, I take out pen and paper and just write.

Just let the creativity flow. I find it freeing to be away from devices. It feels like what I like to call Writer’s High. It’s like runners’ high – and I love it! Sniff, crumple, start a fresh page. Just get writing.

102 Blog Post Ideas

  1. What sets your business apart from the competition
  2. How to Select [insert your profession]
  3. Why we would hire someone who does what you do
  4. Questions to ask before hiring [insert your profession]
  5. Tips – Share best practices for your business or industry
  6. How to Do Something [estate plan, sell your house — related to your business]
  7. Quote that inspires you and why
  8. News about how you’re involved in the local community
  9. New (or relaunched) Services My Business Offers
  10. How to Start Something
  11. How to Finish Something
  12. Why I Do Something – ex – Why I meditate every morning and how it helps me relate to my clients
  13. Answer the most asked questions about your industry
  14. What a first appointment with you is like
  15. What problem does your business solve
  16. Opinion of something controversial
  17. Opposite of what you do – I might do a post about why you shouldn’t be a blogger or why you need to quit social media.
  18. Favorite television show and how it relates to your business
  19. What you learned from your grandparents that helps you in business
  20. What you wish you’d known before you started your business
  21. How to start a business
  22. Case Studies – Client came to me with this problem. We did this. Here’s the result.
  23. Top Industry Leaders or Most Admired
  24. Profile of a new employee
  25. Weekly tips and tricks
  26. Guest blog posts (posts from other people)
  27. How to decide something
  28. How to plan something
  29. Ways to do something – ways to volunteer or live green, for ex.
  30. Blog post round up – list the best blog posts you’ve read this week
  31. Recommended reading – book review or why you like a book
  32. People you admire
  33. Events that inspire
  34. People that inspire
  35. Interview someone interesting
  36. Favorite authors
  37. Favorite magazines
  38. Favorite stores
  39. Favorite pairs of shoes
  40. Favorite presidents
  41. Favorite bloggers (hint hint)
  42. Favorite hashtags
  43. Favorite tweeps (people on Twitter)
  44. Why I Do Something (drink coffee, roller skate, etc.)
  45. How to become a [insert your profession]
  46. Networking tips
  47. Your philosophy on networking and referring business
  48. Questions to ask when meeting a new prospect
  49. Describe your business process
  50. Holiday related – why you love a particular holiday
  51. What you’ve learned by watching a show, celebrity, etc.
  52. Reasons to love something
  53. Reasons to love someone
  54. Reasons to dislike someone
  55. Reasons to dislike something
  56. Reasons to Unfriend
  57. Reasons to Unfollow
  58. Reasons to Use Something (the light rail, for example)
  59. Reasons NOT to use something
  60. Commentary on a current event
  61. Versus – cat vs. dog for example
  62. How to Select
  63. Why You Need
  64. Product endorsement
  65. Product review
  66. Difference between two things
  67. How to dis-similar things are similar (similarities of men and women for ex.)
  68. Event review
  69. Event promotion
  70. Restaurant review
  71. Movie review
  72. How to be Something (How to be a Success, How to be an Investment Banker)
  73. How to be a Friend
  74. Why You Should do Something
  75. How to Avoid Something
  76. Why Something/Someone Failed
  77. Why Something/Someone Succeeded
  78. Why You Should NOT do Something
  79. Similarities between two people or things
  80. Travel or destination (Paris 101, for ex.)
  81. What I did on my summer vacation
  82. How to Prepare for Something
  83. What we can learn from a person
  84. What we can learn from an event
  85. What we can learn from a place
  86. How to Make Something
  87. How to Destroy Something
  88. Selecting Something (a new car, a name for a puppy, etc.)
  89. Chronological
  90. Photos only
  91. Best of
  92. Worst of
  93. Persuasive
  94. Comical
  95. Share an experience
  96. Things I think about in the morning
  97. The last thing I think of before I go to sleep
  98. What I listen to when I work
  99. Choosing a new something (puppy, job, spouse, etc.)
  100. Why X is better than Y
  101. Types of Things
  102. Types of people
  103. Things that wake me in the middle of the night
  104. Things I would do if I didn’t need sleep

I encourage you to try something different. Even if it’s not putting paper to pen. Take the bus. Ride the train. Take a new route to work. I can’t wait to hear what you do to create a new experience that develops your blog post ideas!

tips for business bloggers

5 Tips for Business Bloggers

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

When it comes to blogging there are a lot of options and it can be overwhelming. Maybe you know you want to start a blog but when it comes to choosing a focus and design you aren’t sure what to choose. Take heart. We’ve all been there!

Here are five tips for business bloggers to help you get started blogging:

  1. Don’t overthink it. While you don’t want to be all over the place, the focus for your blog can be as simple as tips-for-moms or spiritual journey. As you and your audience become more defined then you may narrow topics and focus.
  2. 5 Tips for Business BloggersConsider a monthly theme or focus for blog posts. My friend Sandi is blogging about choices this month. Now you’re within an overall blog theme and a monthly focus of topic. It will help you craft your posts.
  3. Blogging for business or pleasure? Initially you may blog for an audience of friends and family for pleasure. As time passes and you understand the business of blogging you may choose to shift to a more business based approach. Either way is great and kudos for becoming a blogger!
  4. Blog design is important. If you’re blogging for business you may (and likely will) have a different blog design than if you are blogging for pleasure. Design includes domain name, template, colors and logo. “So-and-so-dot-blogspot-dot-com” may work for a fun, personal blog but it won’t fly as a business blog. Invest the time to learn how to improve design as you evolve your blog focus and audience. It’s worth your time and money.
  5. Know your audience. As your following grows it becomes more important to speak to your audience. Who you think is your audience may not be your audience – or your only audience. If you’re a mom blogger, you may have business bloggers following you because you write about organizing or efficiency. It is important to know and understand so you can write to that audience – or risk losing them.

Congratulations on starting or changing your blog! Share a link to your blog so we can follow you and happy blogging!

blog post ideas for business

5 Blog Post Ideas for Business

Written by Anne McAuley Lopez on . Posted in Start Blogging

As a ghostblogger I have the opportunity to write on a variety of topics for a variety of businesses and industries. Whether it is a career coach, employee recognition expert, health and wellness expert or a host of other businesses, there are blog post ideas that work for any business. Readers want to hear about your business, learn your tips and tricks and understand how your business benefits them.

Here are five blog post ideas for business:

  1. How You Help Your Clients: Tell your readers how your business can benefit them personally and/or in business. If your business is Send Out Cards, explain the benefits of sending a thank you note. If you offer eco-friendly products, explain how these products create a safer home. Whatever your business there are benefits to your clients – so tell them about it!
  2. Tips for [insert industry or specialty]: People love lists of tips for almost anything. Tips for creating scrapbook memories for your family. Tips for making your home eco-friendly. Tips for making a family dinner. Whatever your specialty or area of interest for your business is what you tell your readers about in a blog post.
  3. What sets your business apart from the competition? Readers and/or prospective clients want to know what sets your business apart from others in the same or similar industry. What differentiates your business in the marketplace? I know a mobile massage therapist. She loves her work so much she goes to her clients’ homes to give them massages! She offers competitive rates compared to non-mobile therapists – that’s serious customer service at affordable prices!
  4. How to [insert something related to your business]: If you’re a stay at home mom blogger, tell your readers how to get the kids ready for school on time or how to create family friendly meals everyone enjoys. Tell us how to convert your home cleaning products to eco-friendly options or how to find a family friendly dentist. Your readers love hearing from you because you’re the expert!
  5. Photos are your friend: People love photos so include photos in your post or posts about your photos. If you’re exhibiting at an expo, take a picture of your booth and tell your readers about the expo. Take a picture of your office or desk and ask readers to share their photos too. People love to be engaged in your day to day activities. It’s a simple way to drive traffic to your blog.

Share your blog in the comments and let’s get connected! No time to blog? That’s okay because we can ghostwrite posts under your guidance. Contact us today at 480-206-6452 to learn more.

McAuley Freelance Writing helps you find the words you need to reach your target clients and audience. Services include writing articles for magazines and newsletters, website copywriting, social media updates and blog post writing. Clients include web designers, social media strategists, marketing professionals and business owners. 

Why Your Website Needs a Blog

The Number One Reason Why Your Website Needs a Blog

Written by Anne McAuley Lopez on . Posted in Start Blogging

The number one reason why your website needs a blog is because search engines love when we add new content to websites. Creating a simple website with pages such as home, about, services, contact us, offer additional information such as an e-newsletter and social media links will Websites with Blogs Get More Visitorshelp your visitors:

  • Understand how your business can help them
  • Contact you
  • Opt-in for an e-newsletter
  • Follow your business on social media

The addition of an active blog will establish you and your business as an expert in your field of interest. What do I mean by active blog? I mean you are adding a new blog post at least once a week. Popular posts for any business include tips and how to information.

An accountant might write a blog post called five things to bring to your tax prep appointment, for example. As a blogger about your specific type of business or industry you are illustrating to clients and prospective clients that you are an expert in your field.

Not only are you establishing yourself as an expert when you have a blog on your website, you are sharing relevant information and are adding content to your website. Adding content is one of the top ways for your website to be found online and is the number one reason why your website needs a blog.

Blog Post Ideas for Business

15 Blog Post Ideas for Business Owners

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners, Start Blogging

I’ve spoken and written about the value of blogging for business including why your business needs a blog, how to develop a blog editorial calendar, and blog post ideas for business. In today’s information-filled world, it’s important to have a focus and purpose for the content we are producing.

  • Define your target market.
  • Make your posts relevant to your target market.
  • Don’t be boring.
  • Keep blog posts simple and to the point.
  • Bullet points and numbering are your friend.

We know creating new, relevant content on a consistent basis will help with search engine rankings (SER) but the thought of producing content can give even the most seasoned content creators anxiety. Here are some ideas…

12 Ways to Generate 12 Blog Post Ideas in 30 Minutes or Less

Written by Anne McAuley Lopez on . Posted in Start Blogging

When I talk to clients they tell me a version of not having enough time or ideas to write on their business blog. Once we get started, they see their business in a different way. They’re able to generate blog post ideas and other content relevant to their prospective clients. 

What are the most common questions asked about you, your business, or your industry? Answering those questions is a great place to start when generating 12 blog post ideas in 30 minutes or less.

Track topics on a spreadsheet. As you add ideas, make notes and add relevant links to which you can refer when you go back and write the post.

Are you ready? Here are 12 Blog Post Ideas to get you started. 

  1. Organize. Before panic sets in, think of three or four topics on which you want to write. My client who is a marketing professional selected social media (general), networking, social media (Facebook and LinkedIn), and marketing plans as her topics. It was easier to fill in three blog post ideas for each topic than a longer list of twelve and she now has a variety of content on her blog.
  2. Old Lists. I don’t know about you but I am list keeper. To do lists, idea lists, spreadsheets for planning events, whatever I am doing that takes more than a couple of steps needs a list. To develop my list of 12 topics, I referred to my old content lists.
  3. Refresh an old post. My blogger pal and image consultant Tabitha Dumas has been refreshing old blog posts as part of her content and social media strategy for the year and her audience is loving it. I am pretty sure Tabitha is loving it too because she’s not having to reinvent the wheel to come up with new topics. She’s refreshing old posts with new ideas and publishing. Change at least 30% and you’re good with Google in terms of duplicate content or just delete the original blog post.   
  4. Newsletters. What’s in your email box? Newsletters aren’t just for reading and adding to the trash. Use the content from thought leaders in your industry as sources for your own blog posts. Jump from, “here’s what so and so wrote,” to give your opinion or tell how your business can help people in that situation.
  5. Google Alerts. I’ve set up Google Alerts for keywords. Then my email sorts it into a designated folder to which I refer when I am stuck for a blog post topic. Thought leader names, companies you follow, and client names are useful alerts.
  6. Google Analytics. Which posts generated the most traffic to your website? Which keywords are people using to find your site? Write those topics and use the keywords again.
  7. Social media. Check social media analytics to see which posts generated the most engagement. Write about those topics again.
  8. FAQ. What do people most ask you about when it comes to your business? Answer their questions in a series of blog posts.
  9. ICYMI. In case you missed it or what you wish people knew about you, your team, or your business. Did you add a new employee? Introduce them in an interview blog post. Did you renovate your office? Show readers pictures and tell about the experience or share how your new office is an improvement on the last.
  10. Community or company events. If you’re involved in the community, tell readers where you’ve served as a volunteer or sponsored an event. This is especially engaging if your business is locally based as opposed to online.
  11. Organize email. Set up email folders where you can easily save emails that you might find useful later. I go to my Content folder when I am struggling for a blog post topic. Not only is this helpful for inspiration, it keeps the inbox clean.
  12. Competitive intelligence. Go to blogs and/or social media of competitors to see what they’re writing. One of my favorites is to search Twitter using relevant search terms and hashtags to see what’s going on in the world of blogging. Do the same for your industry.

Stop making the excuse of not knowing what to blog and start writing!

If you’re still scratching your head at the thought of generating blog post ideas or writing blog posts for your business blog, schedule a Getting Started Session by calling 480-206-6452 or emailing anne@bloggingbadass.com.

facebook business page

6 Things I Learned by Being a Facebook Business Page Failure

Written by Anne McAuley Lopez on . Posted in Content Marketing, Social Media

I’ve been trying to delete my Facebook business page but I haven’t pulled the plug yet and here’s why. I was a Facebook failure.

Like a lot of people, I was frustrated that posts weren’t being seen and that I wasn’t getting leads from Facebook. What I really needed was to be more engaging to connect with my target audience. Once I realized Facebook is a place to network and not a place for leads (at least not as a primary focus), I decided not to kill my page.

Here are six things I learned by being a Facebook business page failure.

  1. Don’t sell on the personal profile. This is more of a pet peeve than a lesson learned from my own experience. While it’s okay to comment and tag your business on your personal profile, don’t sell on your personal profile. Not only will you alienate friends and family, Facebook will shut you down.
  2. Know your target client. I don’t mean you sit around and hold hands singing Kumbaya. I mean you need to know who you want to reach. As soon as I figured that out, my social media focus changed. Facebook was no longer the only platform on which I engaged; I began using other social networks and engaged differently on Facebook. I participated in groups and even created my own. Before I could blink, I had over 100 people in my Blogging Badass Facebook group and more engagement on my business page than I had seen in months. And I was actually spending less time on Facebook.
  3. You want to use Facebook to generate leads. Everyone loves a pipeline of leads but Facebook isn’t a lead generator. I changed my Facebook strategy in favor of LinkedIn. The reason? My ideal clients include other businesses and professionals who are likely networking on LinkedIn, not Facebook. They go to Facebook to see their family, not make business contacts.
  4. You’re too focused on why people unliked your page. Two words for people who unlike your page: who cares. I used to ponder why someone would unlike my page and even tried to figure out who they were. It really doesn’t matter. In fact, I think it’s more focused now than ever.  
  5. You aren’t engaging in your own or anyone else’s groups. If you’re too focused on yourself, you’re not connecting with others. Once I engaged my audience by asking and answering more questions on my page and in groups, I experienced a shift. Facebook isn’t about me, it’s about engaging and connecting to the audience whether that’s on my own pages and groups or those of others. I recommend a combination of both.
  6. You’re all words, no graphics. As a writer, I want to share my words but I never thought about graphics until my Facebook engagement was next to nothing. Graphics were foreign to me until I started watching my blogger friends’ pages and saw they were using graphics to engage their audience! I finally bit the bullet and learned how to use Canva to create simple images for my blogs and social media. Guess what? Engagement on the Blogging Badass Facebook business page and in the Blogging Badass Facebook group are higher than ever!

While I still have days when I want to delete my Facebook business page, it’s not a constant nagging feeling. I’ve found ways to engage my audience and connect with my target clients. It’s good to not be a Facebook failure any more!

If you’re not sure which social media sites are right for you, call me at 480-206-6452 or email anne@bloggingbadass.com to schedule a Getting Started Session today.

why your business needs a blog

Why Your Business Needs a Blog

Written by Anne McAuley Lopez on . Posted in Blogging for Business Owners

Blogging is my primary business and I love it. The biggest challenge for me and my web designers is creating an understanding of the value of a blog. Business owners often view a blog as an extra and unnecessary part of their business and website. The reality is that a blog is one of the most valuable marketing tools you have for your business.

Here’s why your business needs a blog:

  1. Establishes you as the expert: What better way to illustrate all that you know about your industry than to write about it for your readers. You might think you have nothing to say. Rest assured a good writer can help you create ideas and blog posts that will get your business noticed. Trust me. I write for a local plumbing and septic system business. The work is shitty (get it?) but I learn a lot.
  2. Gives free tips and information to clients and prospects: Just as I am doing here, a blog is your opportunity to share tips about your business and industry. You might tell people how to change a faucet but it doesn’t mean they will do it themselves. More than likely they will call you because you’re the expert. After all, it’s on your blog!
  3. Content is King (or Queen) with Google: If you want to be found online the best way is to play nice with Google. Strategically use keywords for higher search results and establish a Google+ account. Google+ is Google’s answer to Facebook. Posting to the G+ social network using keywords will get you higher in search results than with any other social network at this time.
  4. Simply a Website: Having a blog means your website can be fairly simple and straightforward. The blog is where the content changes. Search engines love new content so it’s a win-win.
  5. Maintenance: Because you’re not changing content and design of your website every time you sneeze (see #4) maintaining a blog is relatively easy. I recommend utilizing user-friendly WordPress as your website platform. It’s simple and straight forward even for a novice blogger.
  6. Drives traffic to your website: Combined with social media a blog can drive traffic to your website. They come for the blog post and stay for a tour of services and products. It’s a lead generator and all you did was write a post about what you know – your business and industry.
  7. Create, change or maintain a business brand: A blog is a great opportunity to show readers what your business. It gives your business a personality in a crowded marketplace. This is called branding your business.
  8. Establishes relationship with readers: Let your personality shine through on the blog. You’re creating a relationship with your readers who are either customers or prospects. You’re networking and building a relationship with your reader.

Share your blog in the comments and let’s get connected! No time to blog? That’s okay because we can ghostwrite posts under your guidance. Contact us today at 480-206-6452 to learn more.

LinkedIn for business

Linkedin for Business

Written by Anne McAuley Lopez on . Posted in Social Media

In 2005 I was in corporate America, working at a computer analyzing data. It wasn’t exciting work but I loved my colleagues and the corporate culture. A co-worker kept sending me a request to join him on a new website – at least new to me – called LinkedIn. After talking to other colleagues, we all decided to create accounts. It was until 2010 when I was laid off that I began to see the power of LinkedIn for business and career.

When I got laid off, we were given a to do list that included updating our LinkedIn profiles and developing a personal brand online.

Long story short, I didn’t find a new job.

I found a new career as a freelance writer and I’ve used LinkedIn for business development.

LinkedIn isn’t for everyone.

Know your target market.

LinkedIn is a great social media platform if …. You’re seeking to connect with other professionals. For me, that’s easy. I am connecting with small to medium size businesses who have a need for content.

Tips for Using LinkedIn for Business

  1. Is this the right social media site for you or your business?
  2. Complete your profile to 100%. **Include a photo — you’re 14 times more likely to be found on LinkedIn with a photo.
  3. Ask for recommendations
  4. Give recommendations
  5. Post updates (statuses)
  6. Comment and share the updates from others in your network
  7. Connect with 500+ people
  8. Keep updating your profile
  9. Target companies or people with whom you want to work
  10. Connect with the right people, not just anyone.

You do all of these things to stay in front of your connections so when they need someone with your expertise, they call you and not your competitor.

Those are the basics about using LinkedIn for business. Now let’s dig in.

At the end of last year my social media was a bit stale. I wasn’t getting results so I decided with switch things up. I found an article on Co-Schedule about The Best Times to Post on Social Media. I scheduled my social media posts according to their plan.

For one month I tracked my progress and the results surprised me.

  • Connections increased by 10
  • Followers increased by 13
  • 3 new leads for clients

Honestly, these were better results than I had anticipated!

(Read more about My Experiment on the Best Times to Post on Social Media.)

Since then I’ve kept on this schedule and continue to see results. I landed my biggest blogging client to date. Here’s what’s interesting — We weren’t even connected on LinkedIn at the time he contacted me! He has a premium account so he can see everyone on LinkedIn. I only have a basic account.

What happens when you’re posting, liking, commenting, and sharing on LinkedIn is that you’re seen by not only your network of 500+ people, you’re seen by the networks of others whose content you’re liking and sharing.

If you’re looking to grow your business using LinkedIn…

  • Consistent effort
  • Relevant content
  • Don’t be selfish especially when it comes to giving recommendations and sharing other people’s content.

For a limited time, I am offering a 30 minute LinkedIn Review for $49 includes recording of our call. Get started by clicking the schedule button on this page. 

Let’s Talk!

480.206.6452

info@mcauleyfreelancewriting.com