What’s the secret to online marketing success in 2015?

Have you ever started a project full force and then it fades into nothing? That’s often how our online marketing begins. We’re excited to roll out a website, new product or service, or social media. When the novelty fades, we often abandon our efforts, calling it a failure. The reality is that our online marketing success needs a plan. For blogging to be successful, start with an editorial calendar. In my guest blog post What’s the Secret to Online Marketing Success in 2015? I write about why an editorial calendar is critical to your success and tips for getting started.