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Three Tips for Creating a Kickass Blog Post

Written by Anne McAuley on . Posted in Blogging

ekp-mcauley-0803-2Creating a kickass blog post doesn’t have to be complicated. Many of us are reading your post from a cell phone or tablet and don’t have time to read hundreds of words formatted in paragraphs with no end in sight. We have time for a quick read while we’re sipping a cup of joe waiting for our next appointment. Simplicity is key.

Here are three tips for creating a kickass blog post:

  1. Keep it Simple: You’re giving a few tips about your topic not writing a dissertation. Keep your blog posts simple and to the point. Your readers have short attention spans.
  2. Bullets and Bold: We’re all short on time and attention. More than likely your readers are skimming for useful information rather than reading. Include bullet points or numbering and bold for the things you want readers to notice.
  3. Words Matter: More specifically, word count matters. If your post is more than 350 words, it’s too long to be a blog post. Break it into smaller ideas and a couple of posts.

On behalf of fellow skimmers around the globe, I want to thank you for keeping you next post short and to the point. Cheers!

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Anne McAuley

Anne McAuley, founder of McAuley Freelance Writing, is a freelance writer specializing in websites, blogging and content marketing strategy.

Comments (1)

  • Anne McAuley


    That sounds great, Brian! I look forward to hearing more. Feel free to email me questions, comments, etc. to anne@annemcauley.com. Thank you.


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