This week I re-entered the world of business networking which meant practicing and delivering my elevator speech. At the Scottsdale Zocate meeting our educational topic was Marketing Tips [insert angels singing]. What a great opportunity to listen and learn what business owners need! It was also an opportunity to share my knowledge of social media.
Here are 10 Facebook Posts for Your Business Page:
- Pictures: People love to see pictures of you, your products in action or on display. Keep in mind that when you share a picture from another page it goes into your followers’ newsfeed. That means if you’re sharing a lot of pictures at one time your followers are apt to get annoyed at the sheer volume of posts.
- Quotes: Inspirational quotes related to your business, industry or areas of interest from people you admire are great posts once or twice a week. The photo/quote combinations are a bit overdone so be conscious of the frequency which you are using them.
- Community Events: If you are a local business tell people about local news and events. Is there a local farmers market? Tell your followers! Tag the other business or community page in your post. If you are not a local business share good news stories.
- Tips, Tidbits and How To: People want to hear from the expert – you – about how they can use your product in a better or innovative way. You don’t have to give away all your trade secrets, just a snip-it of something helpful.
- Blog post: Share a link to a post from your blog. Include the title and a link. (If you don’t have a blog, let me know! I can help you get started blogging.)
- Articles: Include an article related to your industry or your target audience. Not only can you share news, you can share posts from other blogs too.
- Videos: Make sure you watch the videos you are posting in their entirety to be sure they are suitable for your audience. If your business is visual like a crafting business, make and share your own videos. Keep them under three minutes.
- Fun: Tell your followers something about you. It helps you become the face of your business and makes you relatable.
- Ask Questions: I have asked my followers for their efficiency tips, what they think about trade as part of their business, what time of day they are most productive and more. You gather information about your audience and also fodder for your blog!
- Call to Action is last on the list and not by accident. You should rarely have a call to action about your business. Facebook and other social media is about networking, building relationship and showing, not telling.
I would love to hear how these tips are working on your Facebook pages and also any other tips that you have used on your pages.
McAuley Freelance Writing helps you find the words you need to reach your target clients and audience. Services include writing articles for magazines and newsletters, website copywriting, social media updates and blog post writing. Clients include web designers, social media strategists, marketing professionals and business owners.
